Description:
Summary
The Brand Experience & Visual Merchandising Specialist is responsible for shaping and executing the brand’s presence across physical, digital, and experiential touchpoints. This role curates showroom displays, introduces new products, supports brand-led events, and manages social media content to ensure a cohesive, elevated brand experience.
This position focuses on brand expression and execution, not full-scale marketing strategy. The Specialist works closely with leadership and sales to bring the brand to life in a way that feels refined, consistent, and aligned with the company’s luxury positioning.
Essential functions
Visual Merchandising & Displays
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Design, install, and maintain showroom displays that reflect current collections, seasonal priorities, and brand standards
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Curate product groupings, vignettes, and layouts that elevate the customer experience and support the sales process
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Ensure the showroom is visually polished, organized, and on brand at all times
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Refresh displays regularly to keep the environment inspiring and relevant
Brand Experience & New Product Launches
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Coordinate the visual introduction of new products, collections, and vendors in the showroom
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Collaborate with leadership and sales to understand product priorities and storytelling
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Ensure new products are presented in a way that aligns with brand standards and enhances the client journey
Social Media & Brand Presence
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Manage and execute social media content that reflects the brand’s aesthetic, voice, and values
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Capture and share showroom moments, displays, new products, and events
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Maintain a consistent, elevated visual identity across social platforms
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Partner with leadership to ensure social content aligns with broader brand initiatives
Events & Brand Activations
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Support the planning and execution of brand-led events, showroom experiences, and client gatherings
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Coordinate visual elements, product presentation, and on-brand details for events
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Assist with pre- and post-event content capture for social media and brand use
Brand Consistency & Collaboration
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Uphold brand standards across all physical and digital touchpoints, including signage, collateral, samples, and displays
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Collaborate with sales and leadership to ensure alignment between brand presentation and customer experience
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Serve as a steward of the brand’s look, feel, and in-showroom storytelling
Requirements:
Required qualifications
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Strong visual eye with an appreciation for luxury, design, and detail
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Experience in visual merchandising, brand experience, retail/showroom environments, or a related field
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Comfortable managing social media content with a refined, brand-forward aesthetic
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Organized, proactive, and able to manage multiple initiatives simultaneously
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Strong communication and collaboration skills
Preferred qualifications
- Strong Attention to detail
- Comfortable in a fast-paced environment with multiple tasks and projects at hand
- Up to date on industry trends, best practices, and market trends
- Background in interiors, design, luxury retail, or lifestyle brands preferred
Work environment
- This position is on-site in Timonium MD, with travel to client sites in the VA, DC, MD region.
- Workdays are Monday through Friday
Physical Demands
- Operate a computer and other office productivity machinery.
- Ability to physically stand, bend, squat, and lift up to 25 to 30 pounds
