Location: Remote Type: Full-time / Contract (flexible) Reports to: Owner / Marketing Lead
- About us: Tacnation is a direct-to-consumer brand making magnetic mounts, rifle mounts, and range bags for people who carry every day. Our customers are majority men 25+ who value reliability, quality, safety and peace of mind.
We're looking for a copywriter who can write like a person, not a brand or AI. You'll write Facebook ad copy and landing page copy that sells based on customer data, trust, security, and real use cases. You understand direct-response fundamentals and you know how to make a product sound like a solution.
-Write and test Facebook ad copy (primary text, headlines, hooks) across multiple angles; prevention, quick-draw access, vehicle organization, gift occasions
-Write and revise landing page copy: headlines, subheads, benefit sections, objection-handling copy, FAQ, and product descriptions to match the motivations that drive our customers decisions.
-Translate customer review data and voice-of-customer insights into messaging that speaks directly to what buyers actually care about (reliability, security, safety, compatibility, discretion)
-Write in a tone that's bold, confident, and direct — never salesy or over-the-top.
-A/B test hooks, headlines, and angles; iterate based on performance data
-Collaborate with the ads/creative team to match copy to video and image concepts
-Keep messaging consistent with brand voice across email, ads, and site (occasional overlap with email campaigns)
-3+ years writing direct-response or DTC e-commerce copy (Facebook ads and landing pages specifically — please include samples)
-Comfortable writing for a male-skewing, practical-minded audience.
-Understanding of what makes people trust a product enough to buy it once and recommend it after
-Data-informed mindset: comfortable using review/survey insights to shape angles, not just "creative instinct"
-Bonus: familiarity with the firearms, EDC, outdoor, or tactical gear space
-Bonus: experience with Meta Ads Manager, Klaviyo, or Shopify.
-Ad copy that lowers CPA and increases CTR across new and existing angles
-Landing page copy that measurably improves conversion rate
-A steady pipeline of fresh angles so we're never stuck running the same ad for months
-Copy that customers could believe was written by a human, direct, no corporate voice.
How to apply: Send 2-3 writing samples (ideally Facebook ads and/or landing pages) along with a short note on why this space interests you.
Pay: From $18.00 per hour
Experience:
- Direct marketing: 3 years (Preferred)
Language:
Work Location: Remote
