Appliance Sales- Grand Haven, MI
Company Overview:
Bekins is a continuously growing family-owned company that first started in 1975 as Bekins Appliance Service. With three locations in West Michigan, we are now nationally known as a high-end retail and service company that sells, installs, and services appliances and electronics. We exist to be the best; challenging industry norms to do what’s right, and to make a positive difference in the lives of our employees, their families, our customers, and the community. Bekins' workforce has doubled in size over the last five years, and we continue to look to hire the best.
Position Summary:
If you’ve built success in sales but feel capped, transactional, or underwhelmed by what you’re selling—this is your opportunity to step into a more rewarding, relationship-driven career.
At Bekins, you won’t just sell appliances. You’ll guide customers through major home decisions, work with luxury appliances, and build long-term relationships that drive repeat and referral business.
Many successful people in this role came from retail, hospitality, customer service, banking, or other people-focused industries. If you’re motivated, coachable, and good with people, we can teach the rest.
Why This Role Stands Out:
- $100K+ income potential once fully trained
- Structured 4-month training program (we teach you what you’ll need to know to be successful)
- Consultative, relationship-based sales
- Work with homeowners, builders, architects, interior designers and repeat clients
- Family-owned company that’s been in business over 50 years with strong reputation and growth
What You’ll Actually Do:
This isn’t a “stand behind a counter” retail job. You will:
- Guide customers through major purchase decisions in a showroom environment
- Stay connected with builders, designers, and past clients to help generate repeat and referral business.
- Oversee the full sales process, from the initial conversation through final delivery.
- Educate customers on product options in a way that builds trust—not pressure sales.
- Provide live demo experiences in our showrooms that create an unforgettable experience that brings customers back to our showroom.
- You’ll work with both showroom customers and company-generated opportunities
Who This is For:
You'll do well here if you:
- Have sales experience (any industry) or a strong desire to get into sales
- Are competitive, self-motivated, and goal-oriented
- Know how to connect with people and build trust quickly
- Want a career path—not just a job
- Take pride in delivering a great customer experience
- No appliance experience? No problem. We train you from the ground up.
What You’ll Learn:
Durning your first 4 months you'll develop:
- Deep product knowledge across premium appliance brands
- Sales process mastery using our point of sales and CRM systems
- The ability to manage larger, more complex sales
- Skills that translate into long-term earning power
The Details:
- Includes Saturdays (with a consistent weekday off)
- Commission + spiffs with six-figure income realistic.
Benefits Include:
- Insurance (health, vision, dental, life)
- 401k with a company match
Bekins provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
