Description:
What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.
What you’ll do:
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Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
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Communicate daily with clients and vendors, building relationships
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Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
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Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
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Identify target audiences and understand their behavior and habits
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Coordinate, monitor and evaluate media campaigns
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Manage budgets and return on investment (ROI)
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Setup & QA in-platform conversion tracking
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Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas
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Base understanding of the media planning/buying process
Requirements:
What we’re looking for:
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Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred)
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Comprehensive understanding of the media planning/buying process. Prior experience required.
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Advanced Excel proficiency; Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms and Meta
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Proactive and clear communication
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Strong collaborator
