Job Summary
We are seeking an energetic and detail-oriented Social Media Coordinator to amplify our brand’s online presence across multiple platforms. In this dynamic role, you will develop and execute engaging social media strategies, create compelling content, and analyze performance metrics to drive brand awareness and audience engagement. Your passion for digital marketing and storytelling will help shape our online voice, foster community relationships, and elevate our digital footprint. This paid position offers an exciting opportunity to be at the forefront of innovative social media marketing initiatives.
Responsibilities
- Develop and implement comprehensive social media marketing strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create, curate, and schedule engaging content including graphics, videos, photography, and written posts using media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Manage social media accounts using tools like Hootsuite and Buffer to ensure consistent posting schedules and timely responses to audience interactions.
- Monitor social media channels through social listening techniques to gauge public sentiment, identify trends, and respond proactively to community feedback.
- Analyze media performance using social media analytics tools and Google Analytics to measure engagement metrics, track campaign success, and optimize future content strategies.
- Collaborate with public relations teams to align messaging with branding initiatives and enhance relationship management with influencers, partners, and followers.
- Conduct keyword research for content optimization to improve visibility in search results and enhance overall digital marketing performance monitoring.
Requirements
- Proven experience in social media management with a strong portfolio of successful campaigns across multiple platforms.
- Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
- Familiarity with social listening tools like Hootsuite or Buffer for community engagement insights.
- Knowledge of SEO best practices, web analytics including Google Analytics, and digital marketing performance monitoring techniques.
- Strong writing skills with an eye for proofreading and editing compelling social media content that aligns with branding guidelines.
- Ability to analyze social media data using analytics tools to inform strategy adjustments and demonstrate ROI.
- Experience in video editing for creating engaging multimedia content tailored for various platforms.
- Excellent relationship management skills to foster community engagement and partnerships through effective communication on social channels.
Join us as a Social Media Coordinator if you’re passionate about crafting vibrant online narratives that resonate with audiences worldwide! This role offers a chance to innovate within a collaborative environment while advancing your expertise in digital marketing analytics, content creation, graphic design, and brand storytelling—all within a vibrant team dedicated to making an impact through social media marketing!
Pay: $24.74 - $29.80 per hour
Benefits:
- 401(k)
- Dental insurance
- Parental leave
- Retirement plan
Work Location: Hybrid remote in East Hartford, CT 06108
