The Field Account Manager develops strong relationships with Mercedes-Benz dealers in a defined region. They help the dealership managers (service and sales) by providing marketing consultation for all their business units.
This role reports directly to the Regional Account Director for the Midwest Region. The Field Manager works closely with the Latcha concierge teams, ensuring they are aligned with project objectives and effectively support dealer needs. The position is located in one of five regions across the USA.
Ideal candidates will live in this location: Greater Chicago Area
KEY RESPONSIBILITIES
- Work closely with dealer service and sales teams to identify issues and challenges that they have month-to-month.
- Sell in the use of the Mercedes MAX marketing platform
- Training dealership personnel on the MAX platform
- Become an expert in the MAX platform, programs and marketing journeys
- Encourage/sell digital media and direct mail campaigns/programs (meeting both dealer needs and Latcha/MB KPIs)
- Ensure dealer strategies and dealer needs are effectively addressed.
- Meet with dealers every four to six weeks in-person or virtually (dealer choice) for one-on-one discussions
- Ensure alignment with program objectives and facilitate data-driven decision-making through deep understanding of the platform and performance reporting
- Responsible for knowing and reporting on measurable metrics and KPI’s.
- Weekly team meetings with Latcha/Field Management to present wins and learnings
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Work in conjunction with Latcha Concierge team (4) – ensuring alignment with project objectives and reporting on individual dealer needs.
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Work closely with Latcha Marketing Intelligence team/campaign planners to ensure that dealer needs are met
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Participate in reports, meetings and updates to ensure transparency and alignment on all project aspects.
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Produce clear and concise written correspondence in emails, documents, and presentations.
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Track and report out on all project timelines, in consultation with Latcha Account and Project Management
OPPORTUNITIES/PERFORMANCE
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FAM performance will be judged by KPIs met (dealer visits, dealer performance, dealer surveys, integration with Latcha teams, etc.)
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Bonus compensation is available in tiers based on meeting sales/financial KPIs and performance KPIs
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Future compensation/raises are performance-based
EXPENSES
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Travel-related expenses (airline as needed, hotel, food) using Latcha-provided credit card
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Use of personal vehicle compensated at government-defined mileage compensation for FAMs driving less than 2200 miles/month (currently 67¢/mile)
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For those driving more than 2200 miles/month, Latcha to offer monthly vehicle stipend (vehicle cost/insurance/gas/maintenance). M-B vehicle is preferred.
REQUIREMENTS AND QUALIFICATIONS
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Outgoing, trusting personality with a true interest in achieving goals
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Comfortable and open to travel 3+ weeks per month
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Automotive marketing experience required
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Previous experience with auto dealership general managers, sales managers, and parts/service managers
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Extensive knowledge in marketing, analytics
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Experienced in managing multiple projects at the same time while communicating project status
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Excellent writing, communication, and presentation skills
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Proficiency in full Microsoft Office suite, Smartsheet and MS Teams/Zoom
