Part-Time SEO & Content Specialist
Ghosal Luxury Lodging — Gatlinburg, TN (Hybrid)
About Us
Ghosal Luxury Lodging offers boutique luxury cabin rentals in the heart of the Great Smoky Mountains. Our properties — designed for couples, families, and small groups seeking a premium mountain escape — combine stunning panoramic views with upscale amenities. We're a small, data-driven team growing our direct booking business and reducing reliance on OTA channels.
The Role
We're looking for a part-time SEO & Content Specialist to execute our 2026 organic growth plan. You'll own our search rankings end-to-end: building new landing pages, optimizing existing content, writing conversion-focused blog posts, and tracking keyword performance weekly.
This is a high-impact role. Our site already ranks in the top 3 for several luxury cabin keywords — you'll take those wins further, unlock quick-win opportunities we've already identified (KD ≤ 15), and build a content engine that brings in direct bookings.
Hours: ~15–20 hrs/week Location: Fully remote Compensation: Competitive, based on experience
What You'll Do
Landing Pages (Weeks 1–4)
- Build 2–3 new conversion-focused landing pages targeting identified low-KD keywords (e.g., "gatlinburg cabins with hot tub," KD=7, 1,900/mo searches)
- Write compelling copy, coordinate photos, and implement proper on-page SEO (H1, meta, schema markup)
On-Page & Technical SEO
- Optimize meta titles and descriptions across all pages
- Implement schema.org markup (VacationRental / LodgingBusiness) on cabin pages
- Add internal links and booking CTAs to existing top-traffic blog posts
- Monitor Core Web Vitals and flag technical issues
Content & Blog
- Write 2–4 high-intent blog posts per month targeting booking-focused queries
- Pivot existing blog strategy away from pure-informational content toward conversion-driven topics
- Repurpose and update existing top-performing posts to improve rankings
Link Building & PR
- Identify and pitch local tourism sites, attraction pages, and travel blogs for backlinks
- Manage citations: Google Business Profile, travel directories, review platforms
Reporting
- Track keyword rankings weekly in SEMrush (position tracking already set up)
- Report monthly on: organic traffic, keyword movements, landing page performance, and estimated booking attribution via PostHog
You're a Great Fit If You Have
- 2+ years of SEO experience, ideally in travel, hospitality, or local search
- Proven track record moving keywords from page 2 → page 1
- Strong copywriting skills — you can write content that ranks and converts
- Hands-on experience with SEMrush (or Ahrefs / Moz)
- Familiarity with on-page SEO best practices: schema, meta, Core Web Vitals, internal linking
- Basic understanding of analytics (PostHog, Google Analytics, or similar)
- Self-directed — you can take a keyword list and a brief and run with it
Bonus:
- Experience in vacation rental / short-term rental SEO
- Familiarity with Gatsby, Next.js, or WordPress for making content changes directly
- Link building experience (travel blogs, local tourism boards)
What We Offer
- Flexible remote schedule (~15–20 hrs/week)
- Access to SEMrush, PostHog analytics, and our full data stack
- Clear SEO roadmap already built — no starting from scratch
- Directly measurable impact: organic traffic → bookings → revenue
- Small team, fast decisions, no corporate bureaucracy
Pay: $18.00 - $22.00 per hour
Work Location: Hybrid remote in Sevierville, TN 37876
