EPAM Systems is seeking a Field Marketing Manager to join our North American marketing team in a high-impact, high-visibility role embedded in the San Francisco Bay Area. You will serve as the primary marketing partner to senior stakeholders within EPAM's high-tech and AI vertical — some of our most strategically significant and burgeoning practice areas in North America.
In this role, you operate within a networked global marketing organization, driving demand generation, brand authority and translating EPAM's enterprise technology capabilities into marketing strategies that resonate with technically sophisticated buyers across the high tech and AI sectors.
Ready to own a vertical, influence a market and make your mark on one of EPAM's most significant practice areas? Apply today!
Req #1043159400
Responsibilities
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Serve as the embedded marketing lead for EPAM's high tech and AI vertical in the San Francisco Bay Area, acting as a strategic partner to senior business stakeholders and the sales organization
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Partner with business unit and sales leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue, pipeline and named-account goals
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Own the regional events and hospitality strategy end-to-end: identify and prioritize industry conferences, design executive hospitality experiences (dinners, roundtables, VIP receptions, hosted briefings), manage sponsorships, and run pre-event, on-site and post-event follow-up to convert engagement into pipeline
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Design and execute account-based marketing (ABM) programs for priority and named accounts, partnering closely with sales to build account-specific plays, multi-touch campaigns and personalized content that move target buying groups toward opportunity
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Provide direct deal support, developing bespoke marketing assets, executive engagement moments and account intelligence that help sellers advance and close active opportunities
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Translate EPAM's enterprise technology offerings, spanning AI, cloud and digital platform engineering, into compelling narratives that resonate with technology enterprises, AI startups and platform providers
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Identify and activate the right marketing mix, including events and hospitality, targeted digital and ABM campaigns, analyst relations, social media and sales enablement, to reach key decision-makers across the tech ecosystem
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Drive and track marketing qualified leads (MQLs) through the full sales cycle; test, measure and optimize campaign and event performance, reporting on pipeline influence and ROI
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Monitor the competitive market within the high tech and AI space, translating market intelligence into strategic recommendations
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Develop ABM assets and sales enablement materials to accelerate growth within existing and target enterprise accounts
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Lead case study development to capture and amplify client success stories across the high tech vertical
Requirements
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Minimum five years of experience in field marketing, demand generation, ABM or integrated B2B marketing, preferably within technology services, AI or adjacent industries
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Demonstrated success running both event and hospitality programs (conferences, executive experiences, sponsorships) and account-based marketing or deal-support motions in partnership with sales
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Working knowledge of ABM strategy and tooling (e.g., Demandbase, 6sense) and the ability to apply intent and account intelligence to prioritize accounts and personalize outreach
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Ability to build and sustain strong relationships with senior stakeholders and sales leaders, including the capability to influence without authority and navigate complex organizational structures
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Track record of owning end-to-end campaigns and events and delivering measurable pipeline impact in a B2B environment
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Familiarity with the AI development lifecycle and how enterprise technology — cloud infrastructure, machine learning tooling and platform engineering — intersects with high tech operations
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Knowledge of the San Francisco Bay Area tech ecosystem and its key players, including established tech enterprises, AI innovators and platform providers
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Proficiency with marketing automation, CRM, ABM platforms, analytics and campaign tracking tools
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Strong communication skills with the ability to translate technical concepts for diverse audiences and present confidently to senior leadership
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Project management skills with the capacity to manage multiple high-stakes workstreams, including live events, in a fast-paced, high-volume setting
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Resourcefulness and proactive problem-solving abilities to make decisions in ambiguous situations
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Bachelor's degree in marketing, communications or a related field
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $115,000 - $140,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
Applications will be accepted on a rolling basis.
In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)
Applicants and Employees in Unincorporated Los Angeles County: The Los Angeles Fair Chance Ordinance (LAFCO) requires employers conducting criminal history checks for applicants or employees to state the job duties for which certain criminal history may have a direct, adverse and negative relationship. For this position, these job duties include: engaging with clients, employees, and other third-parties (including the general public); accessing company and client information, IT systems and infrastructure, assets, property, and products, including proprietary coding, programs, applications, and data; and appropriately handling such information, including company and client confidential and personal information. For this reason, certain criminal history may result in the withdrawal of a condition offer of employment. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the LAFCO and the California Fair Chance Act.
EPAM welcomes all applicants and will consider qualified candidates with criminal history such as arrest and conviction records in a manner consistent applicable law, including the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring.
EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.
