Responsible for managing showroom experiences, dealer display strategy, social media content, and brand programming that strengthen True Caliber’s luxury positioning and support long-term sales growth. This role independently develops and executes initiatives that influence brand perception, customer engagement, and relationships with designers, dealers, and industry partners.
Essential Duties and Responsibilities
- Manage the day-to-day operation and presentation of the New York showroom to ensure it consistently reflects True Caliber’s luxury brand standards and business objectives.
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Develop and implement showroom experiences, programming, and activations that strengthen relationships with designers, dealers, builders, and other key industry partners.
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Evaluate dealer display opportunities and independently recommend product assortments, finishes, configurations, and merchandising strategies based on market conditions, available space, and brand objectives.
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Manage the dealer showroom display program across approximately 700 dealer locations and establish display recommendations that support brand visibility and long-term sales growth.
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Create, develop, and manage visual merchandising standards, showroom layouts, and display concepts for True Caliber’s luxury brand that align with corporate marketing strategy and premium brand positioning.
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Serve as a True Caliber brand ambassador by cultivating relationships with designers, dealers, sales representatives, and showroom visitors to drive engagement and influence future purchasing decisions.
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Develop, implement, and manage social media strategies, content calendars, and content creation initiatives that elevate brand awareness and support marketing objectives.
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Identify, prioritize, and execute social media content opportunities highlighting products, finishes, design trends, installations, and lifestyle applications.
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Analyze social media engagement, showroom activity, and event performance and recommend adjustments to improve audience engagement and brand impact.
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Plan and manage in-person marketing events, create and deliver educational programming, trainings, and showroom activations, including determining event objectives, messaging, and customer experience strategies.
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Collaborate cross-functionally with sales, product management, and marketing leadership to develop programs and initiatives that support company objectives and enhance the customer experience.
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Exercise independent judgment in prioritizing projects, allocating resources, and recommending improvements to showroom experiences, dealer displays, and marketing initiatives and reporting such initiatives directly to key stakeholders of True Caliber.
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The Showroom, Social, & Display Marketing Specialist is an office-based role. Regular, predictable on-site attendance is required. Eligibility for up to one (1) remote workday per week may be permitted, subject to business needs and departmental guidelines.
- Perform core job responsibilities through regular in-person collaboration, including participation in meetings, team discussions, and cross-functional coordination.
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Collaborate with fellow team members and leadership in a shared work environment to support innovation and timely decision-making, problem-solving, and operational effectiveness.
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Maintain a consistent on-site presence to support and respond to day-to-day business needs, including attendance of scheduled meetings and real-time collaboration as needed to ensure alignment on department and company priorities.
- Meet regularly with manager in-person to align on workload, priorities, performance, and ongoing professional development.
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Bachelor’s degree required.
- Two or more years related experience required.
We are proud to be an Equal Opportunity Employer.
Company-paid background check required upon hire.
