Location: [Sarasota, Florida]
Employment Type: Full-Time
Compensation: Competitive Salary + Bonus/Commission
Reports To: Director of Sales & Marketing
About the Position
We are seeking a Real Estate & Private Club Sales & Marketing Technology Associate to support the sales, marketing, and technology operations of our real estate development and private club.
This position is ideal for a highly organized, tech-savvy, sales-driven and sports-minded professional who understands real estate sales and is comfortable working with CRM systems, digital marketing, lead management, customer relationship management, and sales technology.
Experience in private clubs, hospitality, luxury hotels, resorts, tennis clubs, country clubs, racquet clubs, wellness clubs, fitness facilities, membership organizations, or high-end customer service is highly valued.
A strong understanding of and genuine interest in racquet sports, wellness, fitness, golf, and an active lifestyle is an important part of this position. The ideal candidate will be comfortable engaging with members, residents, guests, athletes, wellness enthusiasts, and affluent consumers in an active club or community environment.
Candidates with this background often bring exceptional relationship-management skills, professionalism, energy, discretion, and an understanding of how to deliver a high-touch client experience.
Key ResponsibilitiesSales & Lead Management
- Manage and monitor incoming sales leads from websites, digital advertising, social media, email campaigns, Realtor referrals, club relationships, and other sources.
- Enter, update, and maintain accurate prospect information in the company CRM.
- Ensure leads are assigned to the appropriate sales representative and followed up with promptly.
- Track prospects throughout the sales funnel from initial inquiry through appointment, contract, and closing.
- Assist the sales team with follow-up campaigns and lead reactivation.
- Develop and maintain strong relationships with prospective buyers, Realtors, brokers, club members, hospitality contacts, wellness professionals, and referral partners.
- Provide a highly personalized and professional experience to prospective buyers and clients.
- Monitor lead response times, conversion rates, appointments, contracts, and other key sales metrics.
Club, Racquet, Sports & Wellness Relationships
- Leverage experience and relationships within private clubs, country clubs, racquet clubs, tennis clubs, wellness clubs, fitness facilities, resorts, and luxury hospitality environments to identify and develop qualified real estate prospects.
- Build relationships with club members, tennis and pickleball professionals, golf professionals, wellness directors, fitness professionals, membership directors, concierge teams, event teams, and other influential referral sources.
- Develop a strong understanding of the racquet, sports, fitness, and wellness lifestyle and how these amenities influence residential real estate purchasing decisions.
- Assist with developing partnerships, events, tournaments, wellness programs, member experiences, presentations, and private events designed to introduce qualified prospects to the development.
- Represent the company and development in a polished, energetic, discreet, and hospitality-focused manner.
- Understand the importance of confidentiality and exceptional service when working with high-net-worth individuals and VIP clients.
- Help create a seamless transition from club, sports, hospitality, and wellness relationships into the real estate sales process.
Marketing Technology
- Support the implementation and management of CRM, marketing automation, email marketing, website, and lead-generation platforms.
- Coordinate digital marketing campaigns across email, social media, websites, and online advertising channels.
- Assist with creating and maintaining landing pages, online listings, digital presentations, and marketing materials.
- Support marketing campaigns focused on real estate, lifestyle, racquet sports, wellness, fitness, and community amenities.
- Monitor website traffic, lead sources, campaign performance, and digital engagement.
- Track marketing ROI and provide recommendations based on performance data.
- Help maintain accurate property, inventory, pricing, community, club, and amenity information across digital platforms.
Real Estate Technology
- Help the sales team effectively utilize CRM and sales technology.
- Maintain databases of prospects, Realtors, brokers, club members, referral partners, and other contacts.
- Assist with electronic contracts, digital forms, virtual appointments, and other technology used throughout the sales process.
- Support virtual tours, digital presentations, online appointments, and other technology-driven sales tools.
- Research new technology and tools that can improve the customer experience and sales process.
- Help automate repetitive sales and marketing processes where appropriate.
Reporting & Analytics
- Create dashboards and reports tracking:
- Lead volume
- Lead sources
- Cost per lead
- Lead conversion
- Appointments
- Sales pipeline
- Contracts
- Closings
- Marketing performance
- Realtor referrals
- Club referrals
- Sports and wellness referrals
- Analyze sales and marketing data to identify trends and opportunities.
- Provide management with actionable insights to improve sales and marketing performance.
Qualifications
- 2+ years of experience in real estate, sales, marketing, hospitality, private clubs, sports, wellness, luxury customer service, or a related field.
- Sports-minded and active lifestyle orientation with a genuine interest in racquet sports, wellness, fitness, golf, or related activities.
- Experience or strong familiarity with tennis, pickleball, padel, golf, fitness, wellness, or club environments is highly preferred.
- Strong interest in real estate technology and digital marketing.
- Experience using CRM systems and lead-management platforms.
- Strong computer and technology skills.
- Excellent written and verbal communication skills.
- Exceptional interpersonal and relationship-building abilities.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines.
- Professional, polished, energetic, and service-oriented demeanor.
- Ability to learn new software and technology quickly.
Preferred Experience
The following experience is strongly preferred:
- Racquet club, tennis club, pickleball club, padel club, golf club, country club, private club, wellness club, luxury hotel, resort, or membership organization experience.
- Experience working with high-net-worth individuals, VIP clients, members, athletes, sports enthusiasts, wellness consumers, or luxury consumers.
- Experience in member relations, guest services, concierge services, club marketing, membership sales, hospitality sales, or sports and wellness marketing.
- Experience working with tennis, pickleball, padel, fitness, spa, wellness, or lifestyle programming.
- Established relationships within local private clubs, sports organizations, hospitality organizations, wellness communities, or luxury service networks.
- Real estate sales or marketing experience.
- Active real estate license or willingness to obtain one.
- Experience with a real estate CRM.
- Experience with marketing automation platforms.
- Experience with Google Analytics, Meta advertising, email marketing, or similar digital marketing platforms.
- Experience with website content management systems.
- Experience with new construction or real estate development.
Ideal Candidate
The ideal candidate combines real estate sales and marketing skills with the service mentality of a luxury hospitality or private club professional and the energy of an active sports and wellness lifestyle.
You are comfortable in a club environment and genuinely enjoy interacting with people through racquet sports, wellness, fitness, social events, and community activities.
You understand how to build genuine relationships, identify qualified prospects, create memorable experiences, and maintain long-term client relationships. You are comfortable interacting with executives, business owners, high-net-worth individuals, Realtors, club members, athletes, wellness enthusiasts, and other influential referral sources.
You are also technology-minded, organized, analytical, proactive, and entrepreneurial, with the ability to use CRM and marketing technology to turn relationships and leads into measurable sales opportunities.
What We Offer
- Competitive compensation.
- Performance-based bonus opportunities.
- Opportunity to work with a growing real estate development company.
- Exposure to sales, marketing, technology, hospitality, sports, racquet, wellness, and real estate development.
- Opportunity to build relationships with high-value clients and referral partners.
- Career advancement opportunities.
- Collaborative and entrepreneurial work environment.
- Opportunity to be part of a lifestyle-focused real estate and community environment.
Pay: $50,000.00 - $60,000.00 per year
Work Location: In person
