Larry Brantley Talent is working with our client to hire a Director of Marketing to join their team. This is a new position. It is a NYC based role and does require work in office.
We’re looking for a hands-on strategic thinker who wants to help our client's firm build a marketing operation that delivers measurable growth. As the Director of Marketing, you’ll lead the Firm’s client acquisition strategy by overseeing digital marketing, SEO, analytics, paid advertising and marketing performance. You’ll work directly with Firm leadership to shape how the Firm grows and ensure every marketing investment delivers results. This position serves as the strategic leader of all digital marketing initiatives, oversees marketing analytics and reporting, manages external vendor and agency relationships and ensures marketing efforts align with the Firm’s business objectives.
The Director of Marketing works closely with Firm leadership to implement data-driven strategies that strengthen the Firm’s market position and increase revenue.
Requirements:
Essential Qualifications:
- Bachelor’s Degree in Marketing, Business, Communications or a related field
- 5+ years of marketing leadership experience and/or experience in legal services marketing
- Knowledge of personal injury marketing preferred
- Experience managing digital advertising campaigns (Google, LSA, PPC, etc.) and marketing budgets
- Strong understanding of paid advertising campaigns, SEO, PPC, lead generation and marketing analytics
- Exceptional analytical, organizational and communication skills
- Experience managing vendors and multiple projects simultaneously
We’re Looking for Someone Who:
- Thinks strategically and executes effectively and efficiently
- Relies on data to make decisions
- Has experience managing multi-channel marketing campaigns
- Highly organized and results-driven
- Can confidently lead projects and collaborate across departments
Responsibilities:
Marketing Strategy: develop and executed the Firm’s marketing strategy, create marketing plans aligned with the Firm’s business goals, identify new opportunities for growth and client acquisition, manage the Firm’s marketing budget and allocate resources effectively.
Digital Marketing: oversee advertising campaigns including, Google Ads, LSA, Facebook, YouTube and other digital channels, manage website performance, conversion optimization and landing page strategy and monitor industry trends and recommend innovative marketing initiatives.
SEO & Website Strategy: develop and oversee local and organic SEO strategies, improve website rankings and organic traffic, optimize Google Business Profiles, LSA, and online directory listings, and coordinate website and marketing enhancements with outside vendors.
Marketing Analytics & CRM: manage marketing technology, CRM systems and lead attribution, develop and analyze dashboards and reports measuring marketing effectiveness, track KPIs including lead volume, cost per case, conversation rates and ROI.
Vendor Management: manage relationships with marketing agencies, advertising partners, photographers, media vendors, and technology providers and evaluate vendor performance and negotiate and manage contracts.
Leadership: collaborate with the Brand & Content Manager to ensure all campaigns align with the Firm’s bran, present marketing reports and recommendations to Firm leadership, and foster innovation and continuous improvement across all marketing initiatives.
Additional Responsibilities:
- Working alongside the Firm’s digital marketing agency & managing relationships with outside marketing vendors, photographs, videographers and media partners
- Overseeing strategic development for SEO campaigns and on-page optimization strategies
- Analyzing performance data and analytics to provide performance feed to Firm leadership
- Analyzing and assisting with optimizing and increasing organic traffic including Google, LSA, PPC, Facebook, Yelp, Reddit, and remarketing campaigns and helping to improve Firm visibility in traditional search engines as well as AI-driven platforms
- Managing Firm directories by identifying relevant directories and creating and optimizing listings for individual attorney profiles and firm listings
- Creating and/or assisting with the creation of high-quality web and social media content
- Conducting website audits to identify and address SEO and content concerns
- Growing the Firm’s online presence and brand recognition
- Tracking KPIs including lead generation, cost perc case, ROI and conversion rates
- Developing referral and community outreach initiatives
- Identifying new opportunities to increase lead generation
- Collaborating with Firm leadership on branding, advertising and business development
- Building and leading an internal marketing team as the department grows
Benefits:
This is a full-time position with benefits including but not limited to vacation time, health with vision and dental options, 401k program (after completing required probationary period for enrollment).
Our client offers an environment where every co-worker is valued. Our client is an Equal Opportunity Employer. Qualified candidates interested should apply via the link in this posting. We will reach back to schedule prescreen interviews for candidates we see a potential match.
Pay: $125,000.00 - $180,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: In person
