The Community Liaison works closely with the clinical and leadership teams and serves as a key ambassador for FYZICAL Therapy & Balance Center – Woburn within the local healthcare community. This role is responsible for building and strengthening relationships with physicians, medical practices, and referral sources to grow and sustain the clinic’s patient referral base. The marketing team is expanding as we add on a clinic, add new territory and this role adds to an existing physician liaison. This new role also serves as back up to the front desk and so must be prepared to take up the front office.
This position blends relationship development, outreach, and healthcare marketing with a strong understanding of how physician practices operate. The Community Liaison promotes FYZICAL’s services, treatments, and outcomes while reinforcing the clinic’s reputation for clinical excellence, professionalism, and ease of collaboration. The Liaison oversees a designated territory of physicians and medical clinics and acts as a trusted point of connection between referring offices and the clinic.
The Community Liaison is critical to the success of the clinic. Beyond increasing patient referrals, this role focuses on cultivating long-term, mutually beneficial relationships with providers and their staff by demonstrating an understanding of referral workflows, scheduling considerations, documentation needs, and communication best practices. As a community-facing representative, the Community Liaison helps ensure referring offices and prospective patients experience a positive, knowledgeable, and responsive extension of the FYZICAL brand.
Essential Functions
- Enhance provider perceptions across internal and external referral streams.
- Implements targeted outreach, relationship-building, and marketing plans to meet growth goals.
- Builds credibility with physicians and their office staff by demonstrating a working knowledge of medical office operations, referral processes, and patient flow.
- Establishes and maintains consistent communication with referring providers and their teams through in-person visits, follow-ups, emails, and phone calls.
- Utilizes templates, tracking systems, and lead management tools to organize outreach efforts and monitor progress.
- Collaborates with internal team members and external partners who interact with physician offices and referral systems.
- Demonstrates excellent organization, time management, and communication skills in a fast-paced environment.
Qualifications, Skills & Educational Requirements
- Prior experience working in the front office or administrative side of a physician or medical practice or similar work is preferred
- Relevant experience in healthcare marketing, sales, outreach, or physician relations may substitute for formal education.
- Strong interpersonal skills with the ability to communicate effectively with physicians, clinical staff, and office personnel.
- High level of professionalism, discretion, and attention to detail.
- Proficiency with computer systems and common office and tracking programs.
- Valid driver’s license required; travel within an assigned territory is expected.
- Must provide own vehicle; mileage reimbursement provided.
- Excellent written and verbal communication skills.
Experience:
- medical office: 1 year (Required)
Work Location: On the road
