Overview
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will craft innovative marketing strategies, oversee campaign execution, and analyze performance metrics to optimize results. Your expertise in digital marketing tools and techniques will be essential in driving engagement, increasing conversions, and expanding our digital footprint. Join us to shape compelling digital experiences that resonate with our target audiences and deliver measurable growth.
Responsibilities
- Develop comprehensive digital marketing strategies aligned with business goals, including SEO, SEM, social media marketing, and paid advertising campaigns.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
- Utilize SEO tools and conduct keyword research to improve organic search rankings and enhance website visibility.
- Oversee content creation for various digital channels, including website content management systems like WordPress, email marketing campaigns, and social media posts.
- Implement conversion optimization techniques through A/B testing, landing page improvements, and user experience enhancements using tools like Google Analytics, Google Tag Manager, and web analytics reporting.
- Coordinate website management tasks including HTML, CSS, JavaScript updates, and graphic design using Adobe Creative Suite and Adobe Photoshop to ensure a visually appealing user interface.
- Track campaign performance using analytics platforms; generate reports on web analytics data to inform future marketing strategies.
- Collaborate with cross-functional teams on marketing automation initiatives to streamline workflows and nurture leads effectively.
- Manage social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, ensuring targeted audience reach and engagement.
- Stay current with industry trends in performance marketing, paid search marketing (SEM), and digital campaign setup to continuously refine our approach.
Requirements
- Proven experience in digital marketing management with a strong understanding of SEO tools, Google Analytics, Google AdWords (Google Ads), SEM strategies, and web analytics reporting.
- Proficiency in website management systems such as WordPress; familiarity with HTML, CSS, JavaScript; ability to make technical updates as needed.
- Hands-on experience with paid advertising campaign management on platforms like Facebook Ads Manager and Google Ads.
- Strong graphic design skills using Adobe Creative Suite (Photoshop) for content creation; ability to produce compelling visual assets.
- Knowledge of email marketing platforms and automation tools to execute targeted campaigns effectively.
- Ability to analyze data from various sources to assess campaign performance; skilled in using SQL or marketing analytics tools for deeper insights is a plus.
- Excellent copywriting skills for creating engaging content tailored for different digital channels.
- Experience managing social media advertising campaigns and executing social media management strategies across multiple platforms.
- Technical proficiency in website management including HTML editing, website optimization techniques, and content management systems like WordPress.
- Strong project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
Join us if you’re passionate about leveraging cutting-edge digital marketing techniques to drive growth! We offer a paid opportunity where your creativity meets strategic thinking—empowering you to make a tangible impact through innovative campaigns that captivate audiences worldwide.
Pay: $20.00 - $30.00 per hour
Work Location: In person
