Position Overview
The Specialist, Product Marketing plays a key role in shaping and driving the Love & Celebration category, supporting the evolution of both new and existing collections. This role combines strong product and analytical expertise with a deep understanding of the diamond and bridal category, translating strategy into impactful product recommendations, storytelling, and retail execution. Working in close partnership with cross-functional teams, the Specialist contributes to building a balanced, high-performing portfolio that enhances desirability, elevates client experience, and drives commercial performance.
Location: This position follows a hybrid schedule requiring 4 days in-office at our New York, NY location and 1 day remote.
Key Accountabilities
New Product Support
- Owns and drives the maintenance of product calendars, mappings, and category architectures, ensuring accuracy and consistency across all stages of development
- Analyzes portfolio performance (classification, price points, and trends) to inform product recommendations and support assortment evolution
- Contributes to new product development through research, competitive analysis, and proactive recommendations
- Proactively identifies opportunities to strengthen the portfolio, balancing innovation, core icons, and commercial performance
Pricing Support
- Supports pricing strategy with a strong understanding of category-specific dynamics, including IR (Individually Registered) diamonds
- Assists in modeling pricing scenarios for IR (Individually Registered) diamonds, reflecting their unique, non-linear valuation by integrating stone characteristics (carat, cut, clarity, color), market benchmarks, and client value perception to support pricing accuracy and AUR optimization
- Supports manager with model pricing scenarios and validating pricing based on sales volume and margin drivers, particularly within the bridal and diamond category
Lifecycle Management & Supporting Projects
- Leads the development of insights, reports, and presentations on product performance, trends, and competitive landscape
- Conducts regular competitor field research and translates findings into clear, actionable recommendations
- Supports lifecycle planning by identifying opportunities for optimization, evolution, or discontinuation
- Ensures strong follow-up and tracking across projects, bringing clarity and actionable insights to support decision-making
Cross-Functional Communication
- Supports in maintaining the various architectures, sales, and sales reports and presentations
- Supports communication efforts with internal teams, with strong data to get the right message across.
Owns a strong understanding of the product portfolio and target audience, actively monitoring market trends and maintaining close collaboration with Sales Merchandising and Retail to bring actionable insights and drive value
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Required Qualifications
- Bachelor’s degree in marketing, Business Administration, or related field
- 3+ years of experience in product marketing, merchandising, or a luxury category
- Knowledge of IR (Individually Registered) diamonds and the fundamentals of diamond valuation and stone characteristics
- Strong understanding of the diamond and bridal category, including client journey and product storytelling
- Sensitivity to luxury client experience, selling rituals, and emotional drivers of purchase
- Strong analytical, problem-solving, and decision-making skills
- Excellent communication and presentation skills, with the ability to translate complexity into clear messaging
- Ability to work independently and navigate a fast-paced, evolving environment with a high level of ownership
- Strong collaboration skills and ability to influence across cross-functional teams
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
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Preferred Qualifications
Experience with PLM tools
The hiring range for this position ranges from $77,010 - $104,190. The rate of pay offered will be dependent upon candidates' relevant skills and experience.
