The Executive Director of Marketing and Referral Management is a strategic and operational leader responsible for accelerating market expansion, strengthening referral pipelines, and driving sustainable census growth for Brooks Rehabilitation Home Health. This role oversees sales, marketing, and intake functions, ensuring seamless alignment from referral generation through admission. The position owns key hospital and referral partner relationships and plays a critical role in positioning Brooks as the preferred home health provider across current and new markets.
Key Responsibilities
Growth & Market Expansion
-
Develop and execute comprehensive growth strategies to expand market share across existing and new service areas.
-
Identify, evaluate, and lead entry into new markets in partnership with the VP of Home Health and senior leadership.
-
Analyze market trends, referral patterns, and competitive dynamics to inform strategic decisions.
-
Set and achieve census, revenue, and referral growth targets aligned with organizational goals.
Referral & Relationship Management
-
Own and optimize the referral pipeline, ensuring consistent performance from referral receipt through admission.
-
Build, maintain, and strengthen strategic relationships with hospitals, health systems, physicians, and other referral sources.
-
Serve as the senior point of contact for key hospital partnerships, including system‑level collaboration and performance reviews.
-
Ensure Brooks Rehabilitation Home Health is positioned as a high‑quality, responsive, and outcome‑driven partner.
Sales, Marketing & Intake Leadership
-
Lead and manage the sales and marketing teams, driving clear accountability, performance, and professional development.
-
Oversee intake operations to ensure speed, accuracy, compliance, and exceptional referral source and patient experience.
-
Align sales, marketing, and intake workflows to eliminate friction and maximize conversion rates.
-
Establish and monitor KPIs related to referrals, admissions, conversion rates, and customer satisfaction.
Operational Excellence & Collaboration
-
Partner closely with clinical, operations, and finance leaders to ensure growth initiatives are operationally feasible and financially sound.
-
Drive process improvement initiatives that enhance efficiency, responsiveness, and scalability.
-
Ensure compliance with all regulatory requirements related to referrals, marketing, and intake activities.
-
Promote a culture of accountability, collaboration, and continuous improvement across teams.
Qualifications
Required
-
Bachelor’s degree in healthcare administration, business, marketing, or a related healthcare field (Master’s degree preferred).
-
8+ years of progressive leadership experience in home health, post‑acute care, or healthcare growth roles.
-
Demonstrated success driving market expansion, referral growth, and revenue performance.
-
Experience managing sales, marketing, and/or intake teams in a healthcare setting.
-
Strong understanding of home health referral dynamics, hospital relationships, and payer environments.
Preferred
-
Proven experience developing enterprise‑level hospital or health system partnerships.
-
Home Health sales and marketing or business development experience.
-
Data‑driven mindset with experience using CRM, referral management, or intake systems.
-
Exceptional communication, negotiation, and executive presence.
Key Competencies
-
Strategic growth leadership
-
Relationship and partnership development
-
Cross‑functional team leadership
-
Data‑driven decision making
-
Operational execution
-
Change management
Why Brooks Rehabilitation Home Health
At Brooks Rehabilitation, growth is rooted in clinical excellence, trust, and relationships. This role offers the opportunity to shape the future of home health growth while advancing a mission‑driven organization committed to transforming lives through rehabilitation.
