Kumori is a rapidly growing mens underwear and basics brand. We are looking for an experienced DTC Ecommerce Creative Ad Strategist & Content Manager to own our paid creative process from concept through finished ad.
We believe creative is the biggest performance lever in paid social today, and we are looking for someone who has lived that firsthand. You have developed ad concepts for a DTC brand, produced them, watched them run, and used the results to make the next round better. If that describes your work, you will find a lot to sink your teeth into here.
What You Will Do
Own the Creative Process
You will work directly with the founder, and you will have real ownership from day one. Rather than receiving a list of ads to make, you will bring your own process: studying our customers, mining reviews and comments for angles, analyzing what is winning and losing in the account, and consistently developing new concepts worth testing. We will give you deep context on the brand, our customers, and what has historically worked, and then trust you to run with it.
You will create original advertising concepts and carry them through to finished static and video ads.
This includes:
- Developing concepts grounded in customer insight, not just trends
- Finding relevant footage within our existing content library
- Identifying specific footage, scenes, or images we still need
- Briefing and working with creators and videographers to produce new content
- Helping select models who align with the Kumori brand or a specific campaign
- Planning and directing new photo and video shoots with specific social angles in mind, and reviewing output with our photographer
- Pairing new angles with dedicated landing pages so the message carries from ad to page
- Editing videos using CapCut, Canva, or similar tools
- Creating static advertisements using Canva, Claude Design, or similar tools
- Reviewing ad performance and iterating on winners and losers
The specific tools matter less than your ability to move from insight to finished asset quickly and independently.
Build the Growth Engine
Beyond individual ads, you will help build the systems that let our creative output scale:
- Work with our assistant to build a smarter UGC program that generates a steady flow of new content, including creator contracts, guidelines, and briefs
- Work with the founder to draft, create, and test new offers aimed at expanding our new customer base
- Help us test more traditional audiences and their interest in boxer briefs, with dedicated landing pages and messaging tailored to that segment
- Help launch TikTok Shop when we are ready
- Put systems and processes in place so we can grow the creative team when needed
Collaborate With the Team
You will work closely with the founder, our advertising team, creators, videographers, and eventually additional editors and designers. Over time, we expect you to manage the creative pipeline end to end and direct the people producing within it.
Ultimately, we need someone who becomes deeply invested in Kumori and is constantly thinking about how customers perceive and experience our advertising.
What We Are Looking For
- Real experience developing and producing paid social creative for a DTC ecommerce brand
- A portfolio of ads you conceived and produced, and the ability to explain the thinking behind them and how they performed
- Fluency in direct response fundamentals: hooks, angles, offers, and why an ad wins or loses
- Comfort reading performance data and letting it shape the next round of concepts
- Ability to take an idea from concept to finished asset independently
- Comfortable providing direction to creators and videographers
- Highly organized and able to manage multiple concepts, assets, and projects at once
- Self-motivated, dependable, and consistently ahead of deadlines
- Consistently engaged with social media, advertising, and emerging creative trends
- Genuine interest in Kumori and the products we are building
This is a hands-on role. You will develop the strategy and produce the assets, which is exactly what makes the work satisfying: your ideas do not get lost in translation between a brief and someone else's execution.
Location
We need someone who can work from our Boca Raton office at least three days per week. The remaining days can be worked remotely.
Growth Opportunity
Kumori has grown more than 500% year over year, and this role has significant room to grow with the company. People who perform well, take ownership, and expand their capabilities will have opportunities to increase their responsibilities, compensation, and job title as the company grows.
How to Apply
Please keep your application brief and personal. Excessively long, generic, or obviously AI-generated applications will not be considered.
In 3 to 5 sentences, tell us about your current experience working with DTC brands and the experience you have that is most relevant to Kumori specifically. Include links or examples of your work, ideally ads you developed yourself, whenever possible.
Pay: $75,000.00 - $95,000.00 per year
Benefits:
Work Location: In person
