At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across South Florida, Tennessee and Georgia. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.
If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.
Location: South Florida, Tennessee & Georgia, must reside within region
Travel: Up to 45%
What You'll Do
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Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
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Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
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Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
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Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
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Execute campaigns: Oversee content and campaigns that drive engagement and performance
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Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
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Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
What You'll Bring
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Experience in automotive marketing, dealership operations, or multi-location retail marketing
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Strong understanding of performance marketing, customer lifecycle, and retention strategies
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Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
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Confidence working directly with leadership and influencing decisions
Compensation
The full salary range for this position is $80,000–$125,000 annually plus bonus potential. The anticipated starting pay is $80,000–$110,000, based on skills, experience, and internal equity. Final compensation is determined through the interview process in alignment with applicable pay transparency laws.
We offer a comprehensive benefits package designed to support you and your family, including:
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Competitive pay
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Medical, Dental and Vision Plans
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Paid Holidays & PTO
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Short and Long-Term Disability
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Paid Life Insurance
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401(k) Retirement Plan
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Employee Stock Purchase Plan
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Lithia Learning Center
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Vehicle Purchase Discounts
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Wellness Programs
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
