We offer a wide range of meaningful career opportunities with potential for growth, training and development, competitive salaries, flexible work schedules, paid time off, and robust benefits. The Redwood City team is guided by the core values of excellence, integrity, service, collaboration, inclusion, and innovation. Inherent in these values is a great organizational culture based on trust, strong and supportive leadership, respect, risk-taking, empowerment, and effective communication. The community is known for its inclusivity,
strong engaged neighborhoods, and civic pride. The City works diligently to maintain positive and productive relationships with community partners, together providing outstanding services, programs and opportunities for residents and businesses. This mix of tradition and progress, community and diversity, makes Redwood City an extraordinary place to work and call home. If you’re looking to grow your career as a part of a hard- working and fun team that fosters innovation, creativity and collaboration, we hope you’ll apply.
ABOUT THE POSITION
The City of Redwood City, City Manager’s Office, Communications Division invites you to apply for the position of Communications Manager. The Communications Manager is an integral member of the City’s management team and is responsible for the development and execution of Redwood City’s communication strategy. The Communications Manager will lead and develop strategic communications activities that will positively brand the City and engage the community in key City initiatives. The Communications Manager will provide timely, transparent and proactive information to the public; enhance the visibility of the City Council’s strategic initiatives, key messages, and programs; establish and promote the City of Redwood City’s brand; and enable meaningful community engagement in the public process.
The Communications Manager will be responsible for the City’s varied and integrated communications products and services including annual reports, newsletters and other print publications, web, e-news and other online communications, social media, traditional media and public relations, as well as marketing. The position also coordinates related projects involving complex community and cross-departmental issues as assigned, and leads the City’s efforts to strengthen and expand its online and social media presence, and assists with coordinating Citywide community engagement activities. The Communications Manager will anticipate and identify challenges and emerging issues faced by the organization, and work with the senior management team and staff to recognize communications opportunities and design and execute appropriate strategies to address them. The position also develops specific outreach strategies to reach population groups that may need assistance in connecting with City services and programs. The Communications Manager will serve as a spokesperson and lead contact on media interactions; build and manage press relationships to achieve accurate coverage of City events, public announcements, projects and programs. Responsibilities may also include supervision over technical and/or professional staff. This position will report to the Deputy City Manager.
Typical duties include, but are not limited to:
- Lead the City’s social media efforts and cross departmental social media team. Develop and coordinate implementation of the City’s social media strategy, policies and presence and monitor the City’s online reputation.
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Develop and implement an integrated strategic communication plan to advance the City’s brand identity and broaden awareness of its programs, priorities and accomplishments.
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Ensure communication strategies are consistent with the City’s strategic plan and vision.
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Create and manage a decentralized communications team to support the departments’ communications needs and the development and execution of the communications strategy.
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Anticipate and identify challenges and emerging issues faced by the organization; Work with the senior management team and staff to recognize communications opportunities and design and execute appropriate strategies to address them.
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Develop and oversee mechanisms to measure the success and continuously improve the quality of the City’s communications.
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Oversee development and dissemination of print communications (including the annual report, marketing collateral materials) and electronic communications (including the City’s website, social media and new media) and manage relationships with associated vendors.
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Serve as a spokesperson and lead contact on media interactions; build and manage press relationships to achieve accurate coverage of City events, public announcements, projects and programs.
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Prepare talking points, presentations, speeches and other supporting material as needed.
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Manage the City’s website, including content strategy, integrated messaging, creative direction and analytics.
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Develop specific outreach strategies to reach population groups that may need assistance in connecting with City services and programs
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Coordinate related projects involving complex community and cross-departmental issues as assigned