Job Title: Cannabis Social Media Specialist
Location: Long Beach, CA [Hybrid]
Employment Type: [Part-Time]
Position Overview
We are seeking a creative, organized, and knowledgeable Cannabis Social Media Specialist to manage and grow our brand's online presence across multiple social media platforms. The ideal candidate understands cannabis culture, industry trends, and digital marketing strategies. This role is responsible for creating engaging content, building community engagement, increasing brand awareness, and supporting business growth through social media management.
Key Responsibilities
- Manage daily operations of social media accounts including Instagram, Facebook, X (Twitter), TikTok (where applicable), LinkedIn, YouTube, and emerging platforms.
- Create, schedule, publish, and monitor engaging content including graphics, videos, stories, reels, and promotional campaigns.
- Develop and execute social media strategies that align with company goals and brand identity.
- Grow and engage online communities by responding to comments, direct messages, reviews, and customer inquiries in a professional and timely manner.
- Monitor cannabis industry trends, competitor activity, and social media best practices to identify new opportunities.
- Collaborate with marketing, sales, and creative teams to develop campaigns, product launches, and promotional content.
- Track key performance indicators (KPIs) such as follower growth, engagement rates, reach, website traffic, and conversions.
- Generate monthly performance reports and provide recommendations for improvement.
- Ensure all content complies with cannabis advertising regulations, platform guidelines, and state/local laws.
- Coordinate influencer partnerships, brand ambassadors, and user-generated content campaigns.
- Maintain a consistent brand voice and visual identity across all channels.
Qualifications
- Experience managing social media accounts for cannabis, lifestyle, wellness, retail, or consumer brands.
- Strong understanding of major social media platforms and content strategies.
- Experience with Canva, Adobe Creative Suite, CapCut, or other content creation tools.
- Strong writing, editing, and communication skills.
- Ability to analyze social media metrics and adjust strategies based on performance data.
- Self-motivated, organized, and able to manage multiple projects simultaneously.
Preferred Qualifications
- Photography, videography, and video editing skills.
- Familiarity with cannabis products, dispensary operations, and cannabis consumer demographics.
Key Performance Indicators (KPIs)
- Audience growth
- Engagement rate
- Reach and impressions
- Website traffic from social media
- Lead generation and conversions
- Community response time
- Content performance metrics
Compensation & Benefits
- Competitive salary based on experience
- Performance bonuses
- Flexible scheduling options
- Professional development opportunities
- Employee discounts (where applicable)
Ideal Candidate: A passionate social media professional who understands cannabis culture, can create compelling content, build engaged communities, and help position the brand as a trusted voice within the cannabis industry.
Pay: $25.95 - $31.26 per hour
Benefits:
- Employee discount
- Flexible schedule
- Flexible spending account
Work Location: Hybrid remote in Long Beach, CA 90831
