Job Responsibilities
- A solid understanding of advertising, marketing, strategic brand management and how to best leverage these in a fluid advertising world.
- Strength in producing high-quality work in a fast-paced environment, balancing multiple projects on deadline with shifting priorities across a shared resource pool.
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
- Design, create and manage promotions and Social ad campaigns.
- Build meaningful connections and encourage community members through dialog and messaging.
- Create and implement social media marketing plan and editorial calendar.
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns.
- Develop rigorous approach for experimenting, testing and measuring social media features.
- Knowledge of graphic designing would be an added advantage.
- Previous experience of an advertising agency would give you an edge over others.
- Someone with experience in copywriting, social media post copywriting would be an add-on advantage.
Desired Skills
- A minimum of 4 years direct working experience developing content & managing social properties in a corporate environment. Applicants without this minimum experience will not be considered.
- Graduate or higher with focus on communication, advertising and/or marketing.
- Demonstrable experience with social media platforms, including, but not limited to Facebook, Twitter, Instagram, Linkedin, Youtube, Pinterest etc.
- Demonstrable experience of managing advertisements on Facebook, Instagram and Youtube. This includes ability to create a razor sharp audience profile and ability to analyze success/failure and tweak the campaigns on the go.
- Demonstrable experience leveraging social media management and analytics tools and platforms.
- Demonstrable experience with writing, editing and crafting content for the social media space.
- Experience in copywriting for advertising will give the candidate an edge over others.
- Maintains excellent writing and language skills.
- Practices superior time management.
Work Remotely
- Temporarily due to COVID-19
Job Type: Full-time
Pay: $30,000.00 - $50,000.00 per month
Education:
Experience:
- total work: 4 years (Preferred)
- Social Media: 3 years (Required)
License/Certification:
- SMO/Digital Marketing Certificate? (Preferred)
Work Location: Remote
