Are you ready to help shape the future of media?
CBS 17 is seeking a Sales Account Executive to join our team in Fayetteville, NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency. We don’t just sell TV—we build innovative, results-driven marketing partnerships that span broadcast, digital, and live platforms.
We’re looking for a bold, strategic, and motivated Sales Account Executive who thrives in a dynamic environment and is eager to help businesses grow through the power of multi-media solutions.
About the Role
As an Account Executive at CBS 17, you'll serve as a consultative partner to local and regional businesses—developing custom advertising strategies across our robust multimedia portfolio. You’ll be part of a collaborative, forward-thinking team that values creativity, integrity, and performance.
Key Responsibilities
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Prospect and secure new business through networking, referrals, and outreach.
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Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
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Perform in-depth data analysis to deliver actionable insights to ensure campaign success.
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Delivers sales presentations and report presentations to clients.
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Develop integrated marketing campaigns that include linear TV, streaming (OTT/CTV), digital display, social, and branded content.
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Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
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Educate advertisers on performance metrics, insights and best practices
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Work cross-functionally with production, creative, promotions, and digital teams to bring campaigns to life.
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Deliver clear, data-backed proposals and recommendations to clients.
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Consistently meet or exceed individual revenue goals and quarterly targets.
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Stay current on media trends, competitive insights, product portfolio, and emerging platforms.
What We’re Looking For
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A creative, proactive problem solver who thrives on helping clients succeed.
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A persuasive storyteller who can connect business challenges to tailored media solutions.
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A self-starter with strong time management and follow-through skills.
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A confident communicator—written, verbal, and in client-facing presentations.
Requirements
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Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
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Minimum one year’s experience in sales, preferably in the media field.
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Proven success in media, marketing, or B2B sales.
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Knowledge of digital advertising platforms (e.g., OTT, programmatic, SEO/SEM, etc.).
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Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
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Proficient in Microsoft Office; CRM experience (e.g., Salesforce) is a plus.
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Valid NC driver’s license and reliable transportation.
Why CBS 17?
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We're part of Nexstar Media Group, the nation’s largest local media company.
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Our reach includes NFL, college football, My Carolina, Local News that Matters, and much more.
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Access to advanced tools, strong leadership, and hands-on sales training.
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Comprehensive full benefits (medical, dental, vision, 401k) & PTO
