Position Summary
Alder Law is seeking a strategic, results-driven Director of Marketing to lead the firm's marketing strategy across multiple brands, businesses, and growth initiatives. This individual will be responsible for developing and executing marketing strategies, leading the marketing team, overseeing agency and vendor relationships, and creating the structure, accountability, and reporting necessary to support the firm's continued growth. The ideal candidate is both a strategic leader and hands-on operator who thrives in a fast-paced environment, enjoys managing multiple priorities, and uses data to drive business decisions and marketing ROI. This position is open to remote candidates.
Leadership
- Lead and develop the firm's marketing team across multiple brands and business initiatives.
- Serve as the primary leader and point of accountability for the marketing department.
- Manage internal marketing personnel, marketing-adjacent team members, agencies, vendors, consultants, and strategic partners.
- Establish clear priorities, accountability, KPIs, and reporting across the department.
- Foster a culture of collaboration, innovation, continuous improvement, and data-driven decision making.
Marketing Strategy
- Lead the development of integrated marketing campaigns across digital, television, radio, streaming, outdoor advertising, social media, public relations, community marketing, and business development initiatives.
- Own the overall marketing strategy and performance across all brands.
- Continuously evaluate marketing performance and optimize return on investment.
- Partner closely with Intake and firm leadership to improve marketing attribution and ROI reporting from initial lead through signed case.
- Collaborate across departments to ensure marketing initiatives align with firm goals and support the overall client experience.
Creative & Content Leadership
- Oversee all creative assets, including video, photography, website content, social media, print materials, advertising campaigns, email marketing, and internal communications.
- Ensure all creative materials maintain a consistent voice and visual identity across all brands.
- Stay current on social media trends, emerging platforms, AI tools, and evolving marketing best practices.
Budget & Analytics
- Develop and manage the annual marketing budget.
- Measure and report on marketing performance, lead generation, brand awareness, client acquisition, and return on investment.
- Hold marketing vendors, agencies, and strategic partners accountable for performance and measurable results.
- Present regular marketing performance reports and strategic recommendations to executive leadership.
Client Experience & Reputation Management
- Oversee the firm's online reputation management strategy, including review generation and response processes.
- Partner with firm leadership to continually improve the client experience.
- Monitor client feedback and identify opportunities to improve the firm's reputation and overall client experience.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field (MBA preferred).
- 8-10+ years of progressive marketing leadership experience.
- Experience building recognizable regional or multi-location brands.
- Experience leading marketing across multiple brands or business units preferred.
- Proven experience managing internal teams, agencies, and outside vendors.
- Strong understanding of marketing analytics, attribution, CRM platforms, marketing automation, and business intelligence reporting.
- Proven ability to manage multiple projects and competing priorities.
- Exceptional leadership, communication, and relationship-building skills.
- Data-driven mindset with the ability to balance analytics with creativity.
- Ability to think strategically while executing operationally.
- Passion for leveraging AI and emerging technologies to improve marketing performance and team efficiency.
Reporting Structure
This position reports directly to the CEO and COO and will maintain a regular meeting cadence with executive leadership to review marketing performance, KPIs, priorities, budgets, ROI, and strategic initiatives.
Additional Expectations
- Occasional evening and weekend availability for community events, conferences, networking opportunities, sponsorships, and firm functions.
- Ability to balance strategic leadership with day-to-day execution in a fast-paced, entrepreneurial environment.
Why Join Us:
- Work directly with a high-performing trial attorney and a great team
- Be part of a fast-growing, dynamic legal organization
- Competitive compensation, benefits and opportunity for growth
Ability to Commute:
- Valley Village, CA 91607 (Required)
Work Location: In person
Pay: $145,000.00 - $175,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
Work Location: In person
