Location: Telecommute
Job Type: Contract
Compensation Range: $30 - 35 per hour
Are you ready to architect the full-funnel content ecosystem for a premier global health and nutrition leader? This high-visibility role invites a strategic marketing expert to lead national upper-funnel campaigns, elevate owned-channel engagement, and launch major cultural tentpole platforms. Partner with top-tier agency networks to shape multi-channel storytelling that accelerates brand equity and long-term business growth.
Responsibilities:
- Orchestrate end-to-end upper-funnel media strategy across TV, paid social, digital, and search to maximize brand awareness and consumer consideration
- Direct omnichannel owned-channel initiatives-including CRM, DTC, web, and loyalty programs-to optimize consumer journeys and boost customer retention.
- Manage cross-functional execution and top-tier agency partnerships through rigorous MLR review and OTIF asset trafficking to ensure seamless campaign delivery.
- Architect influencer programs and cultural tentpole platforms to expand brand reach and deepen engagement across always-on and moment-based channels.
Qualifications:
- 3+ years of progressive brand marketing and integrated communications experience within CPG, health, or nutrition.
- Specialized expertise managing integrated full-funnel content across TV/ADTV, paid social, search, CRM, DTC, and web ecosystems.
- Proven track record of steering agency partners, navigating complex MLR routing, and executing OTIF asset trafficking for high-visibility campaigns.
- Bachelor's degree in Marketing, Communications, or a related field with strong cross-functional leadership and agile execution skills.
JOBID: 072026-141385
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
