The Marketing & Brand Specialist is responsible for providing marketing services, brand management, and brand activation. This includes overseeing the execution of marketing tactics from marketing plans, acting as lead brand champion in the organization to build the masterbrand internally and externally, and ensure that use of the brand is compliant. The Specialist, will manage designers and vendors to manage the design, production and fulfillment of various marketing communications and promotional materials, maintain all brand assets, support corporate advertising campaigns, product and partnership marketing and sponsorships. Marketing services development and brand activation will be aligned to membership growth and other company business objectives. The Specialist will work with minimal supervision leading key company-wide projects and lead cross-functional teams.
REQUIREMENTS:
- Develop marketing plans in support of segment and partnership marketing strategies to support key business objectives and support growth of Brown & Toland’s major lines of business.
- Acts as primary project lead with internal departments on the design, development and execution of marketing communications materials development. Ensure teams understand importance of maintain brand standards and that they are brought throughout marketing communications materials produced.
- Responsible for overall brand management of Brown & Toland’s brand portfolio including maintenance and development of brand identity standards, brand architecture, logo assets, corporate brand photo library, templates, guidelines, and all training materials.
- Responsible for the evaluation, selection, and implementation of a digital asset management tool. Once selected, responsible for the ongoing management of it.
- Responsible for updating and maintaining all brand guidelines and style guides.
- Responsible for employee and vendor brand training.
- Acts as project lead for brand photo shoots, acquisition of stock photos, and maintenance of photo licensing for all assets purchased or originated. Develop a self-administered brand training tools and maintain on intranet.
- Liaise with HR for the development and execution of employee brand engagement programs.
- Develops and implements brand compliance plan to ensure brand compliance happens among employees, external vendors and partners. This includes development, maintenance and oversight of marketing communications auditing process.
- Responsible for brand activation through the development of a sponsorship strategy. Includes identification of key community sponsorships, relationship building with key community leaders, and production of events. Delegates tasks as needed.
- Support partnership marketing and customer segment marketing managers in fulfilling their marketing services needs for partnership marketing, targeted segment campaigns, and digital marketing.
- Oversee the design, development, and production of promotional materials, including management of contracted vendors.
- Support communications specialist and agency partners with website page creative development and ensure website is on-brand visually and verbally.
- Develop and maintain collaborative relationships with network physicians and lead and manage the development and production of all physician directories. Identify opportunities for the Brown & Toland brand to live in physicians physical environments.
Complete all projects using project plans within scheduled time frames and on budget.
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REQUIRED EXPERIENCE AND SKILLS;
- Seven to ten years of health care marketing experience with increased responsibility across positions
- Prior experience in working in complex healthcare environment with multiple partners and brands
- Prior experience with brand management and compliance, marketing planning, and management of creative services teams
- Project management, facilitation, creative thinking, strategic-thinker, and problem-solver
- Well-developed communication skills and experience in working in a multi-faceted, demanding environment
- BA required; MA preferred
WAREHOUSING
We are seeking a reliable Warehouse and Logistic Specialist. The ideal candidate will have a passion for the computer component industry and the ability to manage the day to day activities of running a warehouse, as well as, superior customer interaction skills.
REQUIREMENTS - WAREHOUSING 90%:
- Shipping and receiving of sales and returns inventory
- Maintaining and organizing the warehouse
- Efficiently managing all inventory
- Coordinate delivery, returns, transfer of shipment with US sales and TW HQ supporting team
- Creating shipping labels and airway bills for UPS, FedEx, DHL and freight companies
- Maintaining all warehouse and event supplies
REQUIREMENTS - OFFICE 10%:
- Participates as needed in special projects
- Other duties as assigned
KNOWLEDGE/EXPERIENCE/EDUCATION:
- Previous warehouse experience
- Must be proactive, self-directing and task oriented
- MS Office skills: Outlook, Word, Excel, Power Point
- Good planning and organizational skills.
- Upbeat, energetic, dependable, takes pride in work
- Good planning and organizational skills.
- Must have valid driver's license, a car and car insurance
PHYSICAL REQUIREMENT:
