Lead user research initiatives to identify customer needs, behaviors, motivations, and pain points across digital products and marketing experiences
Design and execute qualitative and quantitative research methodologies, including interviews, surveys, usability studies, journey mapping, and behavioral analysis
Synthesize research findings into actionable insights that inform product strategy, feature prioritization, and experience design decisions
Partner with Product Managers, Designers, Marketing teams, and business stakeholders to define research objectives and evaluate proposed solutions
Develop customer personas, user segments, and journey frameworks that support product development and marketing initiatives
Analyze customer feedback, usage data, market trends, and competitive insights to identify opportunities for product and experience enhancements
Establish research standards, frameworks, and best practices to ensure consistency and reliability across research activities
Present findings and recommendations to leadership and cross-functional teams through reports, workshops, and stakeholder presentations
Maintain a centralized repository of research findings, customer insights, and experience recommendations
Evaluate emerging research tools, methodologies, and technologies to enhance organizational research capabilities
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to travel overnight
