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Job Overview
We are seeking an energetic and visionary Marketing Director to build our dynamic marketing team and drive innovative strategies that elevate our brand presence across multiple channels. In this pivotal role, you will craft compelling marketing campaigns, oversee digital initiatives, and harness data-driven insights to maximize engagement and growth. Your leadership will inspire creative excellence, foster collaboration, and ensure our marketing efforts align seamlessly with business objectives. This paid position offers an exciting opportunity to shape the future of our brand in a fast-paced, competitive landscape.
Responsibilities
- Develop and execute comprehensive marketing strategies that enhance brand visibility, market share, and calendar.
- Lead the planning, setup, and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and SEM (Search Engine Marketing)
- Oversee website management using content management systems like WordPress, ensuring optimal performance and user experience
- Utilize SEO tools and techniques to improve organic search rankings through keyword research, content optimization, and technical SEO practices
- Manage social media marketing initiatives including content creation, social media management, and targeted advertising campaigns
- Implement conversion optimization tactics to increase lead generation and sales through A/B testing, landing page improvements, and performance marketing strategies
- Analyze web analytics reporting using tools like Google Analytics and Google Tag Manager to measure campaign effectiveness and inform future initiatives
- Coordinate email marketing efforts with marketing automation platforms to nurture leads and engage customers effectively
- Collaborate with graphic designers to produce compelling visual content for campaigns
- Conduct web analytics reporting to track KPIs such as traffic sources, bounce rates, conversions, and ROI of paid search marketing efforts
- Stay abreast of industry trends in digital marketing, SEM, paid search marketing, and e-commerce to continuously innovate strategies
- And other items listed within the Organization
Skills
- Proficiency with SEO tools, Google Analytics, Google AdWords (now Google Ads), Google Tag Manager, and other web analytics platforms
- Strong understanding of conversion optimization techniques and digital marketing campaign setup
- Expertise in social media advertising campaigns on platforms like Facebook Ads and social media management tools
- Technical proficiency in HTML, CSS, JavaScript, SQL for website management and performance enhancements
- Skilled in content creation, copywriting, graphic design (Adobe Photoshop), and content management systems such as WordPress
- Experience with email marketing platforms and automation tools for targeted outreach campaigns
- Knowledge of SEM strategies including paid search marketing and keyword research methodologies
- Ability to analyze data sets for insights that inform strategic decisions in performance marketing and web analytics reporting
- Familiarity with e-commerce platforms and online sales funnels to optimize customer journeys
- Strong leadership skills with the ability to manage cross-functional teams effectively in a fast-paced environment
This is a paid role committed to fostering growth both within your career journey and our organization. Join us if you’re passionate about shaping innovative marketing solutions that make a real impact!
Pay: $30,000.00 - $50,000.00 per year
People with a criminal record are encouraged to apply
Work Location: In person
