The McLemore Boys
Social Media Manager
Faith, Family, Food, Fun, Freedom
Department: Marketing
Job term: Full Time or Part Time
Reports to: Owner/CEO
Manager: John McLemore II
Location: Hamilton, Ga
About The McLemore Boys
The McLemore Boys are a father and son duo who believe in Faith first, family second and then all the rest will fall naturally into place. John Sr, former owner, and CEO/President of Masterbuilt, spent his life running the family business with the Ole Man and his siblings. From the age of 15, John II began working his way from the warehouse to departments like customer service, product development and marketing for the company with his dream of working with his dad just like John Sr did with the Ole Man. Their love of food came from cooking in their backyard with the Ole Man and in the kitchen with MeMaw, family and friends, camping trips and testing the latest invention for the family business. Today, they travel the country as masters of everything grilling and smoking sharing some of their favorite recipes, most memorable stories, and life lessons with all of you. From national TV, radio, podcasts, and social media; to NASCAR races, Super Bowl’s or charitable events, they love meeting new friends, learning new recipes and sharing their expertise with you.
Job Summary
· The Social Media Manager plays a key role in building, managing, and growing The McLemore Boys’ digital presence. This position is responsible for social video production, executing, tracking, and optimizing organic and paid social media content across all platforms to support brand awareness, audience engagement, and business growth.
· Reporting directly to the Owner/CEO, the Social Media Manager works closely with internal team members, creative partners, and brand sponsors. The ideal candidate is proactive, independent, creative, and growth-minded, with a strong understanding of content strategy, social media platforms, and media production.
· This role requires hands-on content creation, including video and photography captured via mobile devices and DSLR-style cameras, as well as on-site production and travel to events as needed.
Essential Duties and Responsibilities
- Be growth minded: bring passion and the ability to grind, take risks and adapt to your surroundings – create opportunities for growth.
- Be curious, ask questions, show creativity and be a good team player.
· Strategy & Growth
o Be growth-minded: bring passion, adaptability, grit, and a willingness to take creative risks.
o Stay curious, ask questions, and continuously seek new opportunities to grow the brand.
o Research industry trends, platform updates, market insights, and competitor activity to inform strategy.
· Social Media Management
o Own full management of The McLemore Boys’ social media presence, including:
§ Instagram, Facebook, TikTok, X (Twitter), Threads, Snapchat
§ Secondary Channels include:
· Grillin’ Across America - Grillinacrossamerica
· What’s Cooking Podcast - WhatsCookinPod
· John McLemore – TheLetsGoDude
· John McLemore II – TheHighFiveDude
o YouTube Channel, YouTube Shorts, Facebook Full-Frame Videos
o Support for The McLemore Boys Podcast content distribution
o Assistance with personal social accounts as needed
o Develop and execute a comprehensive content strategy aligned with brand goals, voice, and audience.
o Create and maintain a streamlined content calendar to keep teams aligned and on schedule.
· Content Creation & Execution
o Create high-quality, compelling content across platforms including social posts, videos, photography, blogs, and email campaigns.
o Capture and produce content using mobile phones and DSLR-style cameras.
o Attend and support production shoots, live events, and brand activations to capture real-time content.
o Collaborate with designers, videographers, editors, and partners to produce visually engaging multimedia assets.
· Optimization & Analytics
o Optimize content for SEO, platform algorithms, and audience engagement while maintaining consistent brand messaging.
o Review analytics and performance reports to measure campaign success.
o Conduct regular content audits to ensure accuracy, relevance, and optimization.
o Deliver weekly, monthly, quarterly, or campaign-based performance reports as requested.
o Make data-driven recommendations to improve reach, engagement, and conversions.
· Paid Media & Partnerships
o Support paid and organic social strategies, including influencer and brand collaborations.
o Assist with influencer marketing campaigns and sponsored content execution.
o Manage and organize content repositories, CMS platforms, and digital asset libraries.
· All other duties as assigned.
Job Requirements and Qualifications
· 2–5 years of experience managing and executing social media platforms and campaigns.
· Must have experience with video production; shooting, editing, polishing, and publishing content.
· Experience with paid media strategy and ad purchasing.
· Proficient with ad managers and social tools including Meta, YouTube, TikTok, LinkedIn, Snapchat, Pinterest, and X.
· Strong working knowledge of Microsoft Office 365, Word, Excel, and Keynote/PowerPoint.
· Experience creating performance-based, client- or partner-facing deliverables.
· Strong written and verbal communication skills with a clear storytelling voice.
· Knowledge of digital marketing best practices, platform trends, and emerging technologies.
· Strong analytical skills with the ability to interpret data and optimize performance.
· Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
· Ability to collaborate effectively across teams and with external partners.
· Relevant certifications in social media, digital marketing, or advertising are a plus.
· Growth-minded mentality: adaptable, proactive, willing to grind, and eager to take initiative and risks.
Signatures:
· Print Employee Name: _____________________________________
· Employee Signature: _____________________________________
· Date: ___________________________
· Print Supervisor Name: _____________________________________
· Supervisor Signature: _____________________________________
· Date: ___________________________
Pay: $40,000.00 - $50,000.00 per year
Benefits:
Application Question(s):
- We operate in a fast paced environment, do you have the ability to operate in chaos and make decisions quickly?
- Do you have the ability to professionally shoot video/photos, edit, polish and then post to social media?
Experience:
- Social media management: 5 years (Required)
- Video production: 5 years (Required)
Location:
- Hamilton, GA 31811 (Preferred)
Willingness to travel:
Work Location: In person
