Position Title: Marketing Content Coordinator
Work Schedule: Full-time; 12-Months; Monday through Friday as scheduled, some evening and weekend work required
Duties include, but are not limited to:
The Digital Media Coordinator is responsible managing the college’s digital channels, creating engaging
content, monitoring social media engagement and provides overall support to the Marketing Department. The successful candidate will:
· Manage the college’s social media content, maintain website accuracy, and utilize analytics to improve marketing strategies that will enhance the reputation of Adrian College and increase enrollment outcomes.
· Work with other members of the Marketing and Media Production teams to support the college’s marketing goals and objectives by assisting with social media and related online efforts.
· Excel in written and verbal communication and demonstrates industry knowledge to develop content and effectively use multiple social media platforms.
· Take photos for social media and at events to create social media excitement.
· Engage with social community and facilitate conversations daily to grow follower base and increase engagement across multiple channels.
· Execute day-to-day social media strategy, including scheduling, posting and community management on Instagram, Facebook, X, LinkedIn, You Tube, TikTok and other emerging platforms.
· Draft social media content, coordinate graphics with other marketing team members as needed, that are accurate, engaging, on trend, and meets the high standards and consistent brand image of the college.
· Collaborate with larger Marketing team and Division Leaders to populate social content that aligns with brand messaging, promotions, and marketing campaigns.
· Monitors social trends and provides insight on emerging platforms for social growth opportunities.
· Makes recommendations, obtains approval, and implements enhancements and modifications to the college’s social media accounts and website as needed.
· Make decisions quickly resulting in favorable outcomes.
· Manage numerous projects simultaneously with changing priorities.
· Possess excellent prioritization, organizational and time-management skills.
· Demonstrate initiative, flexibility, professionalism under pressure and self-directed approach.
· Function independently as well as to cultivate and maintain mutually respectful, productive working relationships among members of the College community (internal and external).
· Demonstrate the ability to develop, manage and support a creative team that produces targeted results.
· Possess superb writing and editing competency.
· Other duties may be assigned
Minimum Requirements:
· Bachelor’s Degree in Marketing, Public Relations, Communications or a related field and 1-3 years of relevant work experience or an equivalent combination of education and experience.
· Demonstrated knowledge of social media platforms including Facebook, Instagram, X, and TikTok.
· Must demonstrate competency with computer software, including Microsoft Office Suite, Gmail and online communications.
· Ability to write engaging copy that is on-brand, consistent, and appropriate.
· Demonstrated ability to work in a fast-paced, goal driven environment.
· Ability to work weekends and evenings.
· Must be able to perform duties within the normal bounds of an office environment.
Physical Requirements:
· Manual Dexterity: The "fine motor skills" required to operate a computer, mouse, and phone, or to handle paper files and office equipment.
· Visual Acuity: The ability to see and read a computer screen for extended periods
· Sedentary/Light Lifting: The ability to lift up to 15 lbs.
· Reaching & Bending: Occasionally needing to reach above head level or bend down to access low filing cabinets or plug in computer cables.
· Noise Levels: The ability to work in an environment with moderate noise (phones ringing, printers, "open office" chatter).
The requirements listed above are representative of the knowledge, skill, and/or ability required.
Desired Qualifications:
· The ideal candidate will be a highly-motivated professional who demonstrates empathy, a high level of energy and creativity
· Possess strong organizational skills, excellent written, verbal and interpersonal skills both in person and over the phone as well as a commitment to the well-being of prospective students and their families
· Be able to work effectively when faced with frequent interruptions and will be able to establish priorities, work independently, multi-task and proceed with objectives with limited supervision.
Interested individuals should submit a cover letter, resume, job application (AC Application), and salary requirements to Lori Kosarue, at [email protected].
Applications will be accepted and reviewed until the position is filled
Adrian College is an Equal Employment Opportunity Employer. If offered a position, the finalist must furnish proof of U.S. citizenship or proof of eligibility to work in the U.S. within three (3) days of commencing employment.
A private, co-educational college of liberal arts and sciences related to the United Methodist Church, Adrian College is a traditional four-year residential institution offering a focused undergraduate and graduate education. The College offers a multitude of majors and pre-professional programs including certifications, approximately 50 athletic teams, and multiple institutes dedicated to a diverse and personalized approach to education. Adrian College features state-of-the-art facilities, small class sizes and an innovative approach to the academic and personal growth of its students.
U.S. News & World Report has recognized and ranked Adrian College as a ‘Best Regional College for Undergraduate Teaching’ and ‘Most Innovative’. Adrian also received accolades as a “Best Value” school. The College landed on the list of Best Value schools in the Midwest region for multiple years running and has also been recognized as having ‘A Focus on Student Success’; a new section in college rankings. Adrian College is located in Southeast Michigan, about 45 minutes from Ann Arbor and Toledo.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: In person
