Social Media & Content Coordinator
Job Description
ArtSkills, Inc. is seeking a creative, organized and highly motivated Social Media & Content Coordinator to join our fast-paced team in Bethlehem, Pennsylvania. ArtSkills is a family-owned national company rooted in the art, craft and consumer-products industries. We create products sold through major retailers and develop digital content supporting product launches, social media, e-commerce, retail partnerships and marketing campaigns.
The Social Media & Content Coordinator will help manage the day-to-day execution of ArtSkills’ social media channels while editing, repurposing and maximizing content produced by our internal team and external creators. Approximately 30% of the role will focus on maintaining the content calendar, scheduling, publishing and channel management. The remaining time will be dedicated to hands-on creative work, including producing quick-turn videos and photos, adapting existing assets, coordinating creator and affiliate content and supporting digital campaigns.
Working alongside the Digital Marketing Manager, Marketing team and Video & Social Content Producer, this person will extend the value of original productions by creating alternate hooks, cutdowns and platform-specific versions. They will also own smaller, social-native content that can be developed and produced without a full-scale shoot.
The ideal candidate is a creative storyteller who enjoys identifying compelling moments, experimenting with social formats and finding new ways to showcase products. Given available footage, campaign priorities and initial direction, they should be able to independently edit, repurpose and develop content through approval and publishing.
Social Media and Content Responsibilities
- Edit short-form videos using new footage, existing assets and creator content.
- Contribute ideas for quick-turn, trend-based, behind-the-scenes and product-focused social content.
- Repurpose content into alternate hooks, cutdowns, compilations and platform-specific versions.
- Add captions, graphics, music, sound effects and product messaging.
- Write social captions, titles, descriptions and on-screen copy.
- Maintain the social media calendar and help identify upcoming content gaps.
- Schedule and publish content across TikTok, Instagram, Facebook, YouTube, Pinterest and other digital channels.
- Confirm that posts include accurate product information, links, tags and platform settings.
- Research social trends, formats and content opportunities relevant to ArtSkills products.
- Independently capture and edit simple, quick-turn social videos and photos, primarily using smartphones.
- Coordinate creator and affiliate outreach, product samples, follow-ups and content permissions.
- Organize incoming creator content and identify opportunities to repurpose it across ArtSkills channels.
- Monitor comments, messages and routine customer-service inquiries, escalating issues when appropriate.
- Organize footage, project files, finished content and usage information for future use.
- Maintain campaign trackers and assist with basic social media and creator-performance reporting.
- Support product launches, retail initiatives and seasonal campaigns by developing social cutdowns, adaptations and supplemental content.
- Manage multiple ongoing assignments and move work forward with limited day-to-day direction.
Required Qualifications
- At least one year of relevant experience in social media, digital marketing, content creation or video editing. Relevant internship and freelance experience may be considered.
- Strong interest in social media and a solid understanding of TikTok, Instagram, Facebook, YouTube, Pinterest and current social media conventions.
- Bachelor’s degree in marketing, communications, digital media, video production or a related field, or equivalent professional experience.
- A portfolio or relevant work samples demonstrating social content creation, video editing, photography, copywriting or other digital creative work.
- Proficiency in Adobe Premiere Pro, CapCut or similar video-editing software, with the ability and willingness to learn both Premiere Pro and CapCut.
- Working knowledge of Photoshop, Canva or similar design software. Experience with Illustrator or After Effects is a plus.
- Ability to identify compelling moments within existing footage and turn them into concise, engaging social content.
- Strong writing and proofreading skills for captions, titles, descriptions and on-screen copy.
- Basic experience capturing video and photos with a smartphone.
- Strong organizational skills and attention to detail.
- Ability to manage multiple assignments, meet deadlines and independently move assigned work forward.
- Ability to receive and effectively incorporate feedback.
- Strong written, verbal and interpersonal communication skills.
- Authorization to work in the United States.
Bonus Skills and Experience
Experience in any of the following is a plus but is not required:
- Comfort appearing on camera or serving as talent in social content.
- Product photography, lighting or product-styling experience.
- Experience creating or adapting content for both organic and paid social media.
- Familiarity with social media performance metrics and using results to identify content opportunities.
- Experience creating social content for consumer products, toys, crafts, retail or e-commerce.
- Experience repurposing long-form, horizontal or previously published content for social media.
- Familiarity with social media scheduling, publishing and analytics tools.
- Experience with creator or affiliate outreach, product sampling and content permissions.
- Experience managing comments, direct messages or customer-service inquiries on behalf of a brand.
- Familiarity with TikTok Shop, social commerce or affiliate marketing programs.
- Experience using Airtable or a similar content-calendar or project-management system.
Work Samples
Applicants must submit relevant work samples to be considered. A formal portfolio is not required.
Samples may include short-form videos, social posts, captions, account links, photography or other professional, internship, freelance, academic or independently created content. For collaborative work, candidates should briefly explain their individual contributions, such as concept development, editing, copywriting, filming, photography, publishing or account management.
Position Details
- Location: Bethlehem, Pennsylvania
- Work arrangement: Full-time and in person
- Schedule: Monday through Friday, eight-hour day shift
- Experience: One or more years of relevant professional experience.
- Compensation: Commensurate with skills and experience, plus benefits and 401(k)
- Travel: Not required
Pay: $40,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
