Job Type: Full-time
Work Location: In person, Irvine Spectrum Center
About Cariigo
Cariigo is an AI-native, discovery-based e-commerce platform offering an affordable curated lifestyle. We use AI, content, and gamification to help consumers discover high-quality products while helping brands and creators grow.
Our main categories include beauty and personal care, pet supplies, home and lifestyle, outdoor products, health and wellness, electronics, accessories, gifts, and trending products. Our current focus is the U.S. Hispanic consumer market.
Position Overview
We are seeking a hands-on Marketing Director to develop and execute Cariigo’s consumer marketing strategy. This role will be responsible for increasing brand exposure, acquiring users, improving marketing ROI, and building scalable influencer and community marketing channels.
Key Responsibilities
- Develop and execute annual, quarterly, and monthly marketing strategies.
- Increase Cariigo’s brand awareness, website and app traffic, registrations, and sales.
- Manage ROI-based advertising campaigns across Meta, Google, TikTok, YouTube, and other channels.
- Track and optimize key metrics such as ROAS, CAC, CPC, conversion rate, and customer retention.
- Build and manage influencer, creator, affiliate, and community outreach programs.
- Identify and contact suitable influencers, negotiate partnerships, and measure campaign performance.
- Plan product launches, promotions, pop-up events, community events, and online campaigns.
- Lead social media, content, email, SMS, and customer lifecycle marketing.
- Work with product, design, operations, and supply-chain teams to improve the customer journey and conversion funnel.
- Manage marketing budgets, campaign calendars, vendors, agencies, and external partners.
- Analyze campaign results and provide clear recommendations to company leadership.
Qualifications
- 5+ years of experience in marketing, growth, e-commerce, retail, or consumer technology.
- Experience with performance marketing, influencer marketing, and consumer brand development.
- Strong understanding of ROI-based budget management and marketing analytics.
- Strong leadership, communication, negotiation, and project-management skills.
- Comfortable working in a fast-paced startup environment and personally executing projects.
- Experience with e-commerce, beauty, lifestyle products, mobile apps, or multicultural marketing is preferred.
- Professional fluency in English and Mandarin Chinese is required.
- Spanish language ability is strongly preferred.
Pay: $4,800.00 - $6,400.00 per month
Benefits:
- 401(k)
- Health insurance
- Paid time off
- Retirement plan
Application Question(s):
- Are you able to work on-site at Irvine Spectrum Center five days a week?
Language:
Work Location: In person
