Overview
We are seeking a results-driven Amazon Advertising Specialist to lead the strategy, execution, optimization, and performance of our Amazon advertising campaigns across our growing portfolio of consumer wellness and lifestyle products. This person will own advertising efficiency, revenue growth, profitability, and brand visibility across Amazon's full advertising ecosystem.
The ideal candidate is highly analytical, data-driven, and has hands-on experience managing significant Amazon ad budgets. They know how to translate platform data into action and thrive working cross-functionally with account management, marketing, creative, and e-commerce teams to keep advertising aligned with the broader Gurunanda brand strategy.
Responsibilities
- Develop, execute, and optimize Amazon Advertising strategies that drive sales growth, profitability, and brand awareness for Gurunanda's product lines.
- Manage campaigns across:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon DSP (Demand Side Platform)
- Own campaign planning, launch, optimization, and performance management across the full campaign lifecycle.
- Conduct continuous keyword research, search term analysis, audience targeting, bid management, and campaign restructuring to improve efficiency.
- Monitor performance daily and proactively optimize:
- ROAS
- ACOS
- TACOS
- CTR
- Conversion Rate
- CPC
- Analyze performance data, customer behavior, competitive activity, and marketplace trends to identify growth opportunities.
- Build recurring reporting dashboards and present actionable insights and recommendations to stakeholders.
- Partner with Amazon Account Managers, Brand Marketing, Creative, Product Marketing, and E-commerce teams to align advertising with product launches, promotions, seasonal campaigns, and business goals.
- Test and evaluate new Amazon ad features, targeting capabilities, campaign types, and beta programs to keep Gurunanda ahead of the curve.
- Manage advertising budgets responsibly while maximizing ROI.
- Stay current on Amazon Advertising platform updates, best practices, and industry trends.
Qualifications
- Bachelor's degree in Marketing, Business, Advertising, or a related field.
- 3+ years of hands-on Amazon Advertising (PPC) experience.
- Proven experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Strong understanding of Amazon Advertising metrics (ROAS, ACOS, TACOS, CTR, CPC, conversion rate).
- Experience with keyword research, bid optimization, audience targeting, and campaign structure optimization.
- Strong analytical skills with the ability to interpret large datasets and make data-driven decisions.
- Advanced Excel skills and experience building performance reports and dashboards.
- Excellent communication and presentation skills.
Preferred
- Experience managing Amazon DSP campaigns.
- Experience managing large monthly advertising budgets.
- Experience with Amazon Marketing Cloud (AMC) or Amazon Marketing Stream.
- Familiarity with third-party tools such as Pacvue, Perpetua, Helium 10, Jungle Scout, or Quartile.
- Experience supporting consumer wellness, health, or CPG brands.
What Success Looks Like
- Improved ROAS while reducing ACOS/TACOS.
- Increased sales and market share through optimized advertising strategies.
- Consistent, insight-driven campaign optimization.
- Strong cross-functional collaboration supporting product launches and promotions.
- Ongoing adoption of Amazon advertising best practices and new platform capabilities.
Pay: $70,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
