WHERE YOU CONTRIBUTE
As Sr. eCommerce Insights Analyst, Americas, you connect data to decision-making across ecommerce and performance channels in the US and Canada. You turn complex, cross-functional data into clear, actionable insights that help leaders understand what happened, why it happened, and what to do next.
You go beyond topline dashboards to uncover the context behind performance: channel mix, customer mix, site behaviour, campaign activity, anomalies, and actionable shifts. You own the weekly trade narrative for the Americas DTC business and support strategic questions that inform seasonal planning and campaign optimisation. This is an insights-first role focused on interpretation, synthesis, and storytelling. You partner with the global tech team on dashboard requirements and with channel owners to connect data into a cohesive, full-funnel view. While internal reporting is being reworked, hands-on data pulling will also be required.
This cross-functional role requires strong relationships, ecommerce expertise, and commercial curiosity. You connect insights across ecommerce, paid marketing, and customer experience to create a unified view of business performance.
This is a temporary role expected to last around 4 months, depending on the needs of the business. This role can be based out of our headquarters in Portland, OR, or our showroom office in Los Angeles.
CORE ACCOUNTABILITIES
Trade Analysis & Business Insights
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Own the digital trade insight narrative for the US and Canada DTC business — from daily reads during peak selling periods to weekly trade analysis, quarterly deep dives, and seasonal and annual reviews — going beyond topline KPIs to explain the drivers behind performance.
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Identify and communicate key trends, anomalies, and opportunities in clear, stakeholder-ready formats that support decision-making across the business, adjusting depth and turnaround based on business cadence and urgency.
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Support ad hoc strategic questions from leadership and cross-functional partners, turning ambiguous business questions into structured analyses with clear recommendations.
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Contribute market-level insights to forecasting conversations, focused on revenue, sessions, average transaction value, and the metrics that influence them.
Site & Funnel Performance Insights
- Analyse the full Americas digital customer conversion funnel — from session acquisition through to purchase — identifying drop-off points, friction areas, and optimisation opportunities.
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Deliver insights on page performance, product performance on-site, and behavioural and demographic metrics to inform site strategy and merchandising decisions.
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Partner with the global tech team to define requirements for site analytics dashboards, ensuring the Americas market’s analytical needs are reflected in shared tools and reporting.
Campaign Performance Insights
- Analyse and interpret performance across digital marketing channels (paid search, paid social, display/video, email, SMS, affiliate) to surface actionable insights for channel owners.
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Provide post-campaign analysis and insight narratives that go beyond reporting to explain what worked, what didn’t, and what should be done differently for the Americas market.
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Champion Americas data by partnering with performance marketing and channel teams on measurement approaches and test design to continuously improve how we evaluate campaign effectiveness.
Customer & Product Insights
- Deliver Americas digital customer-level insights including acquisition, retention, repurchase behaviour, and demographic/geographic patterns to inform marketing and merchandising strategy.
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Analyse ecommerce product performance across categories, silhouettes, and price points to identify trends, inform assortment decisions, and support sell-through strategies.
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Partner with the global customer intelligence team on customer-specific requests, providing Americas market-level insights that inform broader customer growth strategies.
Customer Data Platform (CDP) — Americas Stakeholder
- Serve as the Americas market-level stakeholder for the Customer Data Platform, ensuring regional analytical needs are represented on the platform roadmap.
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Pull and interpret market-level insights from the CDP to inform business decisions — customer segments, lifecycle patterns, and campaign effectiveness.
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Partner with the global customer team, which owns overall CDP strategy, segmentation, and campaign activation.
Cross-Functional Collaboration & Data Connectivity
- Build and maintain strong working relationships across finance, merchandising, site teams, performance marketing, customer experience, customer service, retail, and customer retention to connect data and insights across the business.
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Work with channel owners to gather Americas insights from their tools and synthesise them into a full-funnel view of business performance.
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Act as a translation layer between business teams and data — turning loosely defined business questions into structured, trustworthy analyses.
KEY SKILLS & CAPABILITIES
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5+ years of experience in eCommerce analytics, digital analytics, or a similar insight-focused role, preferably in retail or DTC e-commerce.
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Fluency in Google Analytics 4 (GA4) — ability to build explorations, segment audiences, diagnose data quality issues, and interpret behavioural data across the customer funnel.
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Strong proficiency in Power BI — ability to work within existing data models, create ad hoc analyses, and interpret dashboard outputs. Ability to build visualisations is valued, though long-term dashboard development will sit with the global tech team.
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Experience with Supermetrics or similar data connectors for pulling and consolidating multi-channel marketing data.
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Experience with Customer Data Platforms (e.g., Amperity, Segment, or similar) — ability to query, pull insights, and interpret customer-level data.
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Exceptional analytical storytelling — ability to synthesise complex data into clear, actionable narratives for non-technical stakeholders. This is the #1 skill for this role.
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Commercial curiosity — genuine interest in understanding what drives eCommerce performance and the ability to connect data across marketing, merchandising, site, and customer domains.
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Strong cross-functional collaboration skills — ability to build trust and productive working relationships quickly across diverse teams.
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Comfort with ambiguity — ability to take loosely defined business questions and structure them into clear analytical approaches.
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Thrives under pressure — comfortable with the pace and intensity of peak selling periods, able to deliver sharp analysis on tight timelines.
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Positive attitude, goal-oriented, and agile. Connection with the Dr. Martens brand and values.
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Strong understanding of how AI can be applied responsibly within ecommerce analytics, including using AI-enabled tools to surface trends, accelerate analysis, strengthen data storytelling, and improve decision-making without compromising accuracy or context.
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Ability to work at a standard computer set up 40+ hours per week, with or without accommodations.
At DM your technical capability will go hand in hand with the below:
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Great relationship management that delivers results through effective teamwork
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You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
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You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
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You will take ownership for your own development, proactively seeking out feedback to build self-awareness
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You will bring the outside-in; you’ll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
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You’ll lead the way and role model on all things DE&I & wellbeing
WHAT'S IN IT FOR YOU?
- Welcome to the brand pair of Docs
- Employee discount of 65% off footwear and 50% on accessories
- Early Friday finish in the summertime
- Hybrid work schedule
- Affordable & comprehensive Medical, Dental & Vision packages
- Our Employee Assistance Program – for when times might get tough
- 401(k) Pre-Tax and Roth Retirement savings plans
- DM Foundation, supporting and empowering our communities around the world
Paid volunteer hours
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PAY DETAILS
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$48.00 - $56.00 per hour
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Exact compensation may vary based on skills, experience, and location.
We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] and we will work with you to meet your accessibility needs.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.
