Please do not apply if you are not from the sign industry.
About Effective Sign Works Effective Sign Works is a leading nationwide signage company specializing in custom exterior and interior signs, including channel letters, monument signs, cabinet signs, dimensional letters, vinyl graphics, wayfinding systems, digital displays, and more. We deliver high-impact visual solutions for businesses across the country, with a strong focus on quality craftsmanship, timely installation, and exceptional customer service. Our clients include repeat businesses, national franchises, expanding corporations, and property management companies seeking consistent branding and maintenance across multiple locations.
Job Overview We are seeking a highly experienced, results-driven Experienced Sign Sales Representative with a proven track record in selling exterior and interior signage. The ideal candidate thrives on building and maintaining long-term relationships, excels at managing repeat business, and has specific experience serving franchise accounts and property management portfolios. You will drive revenue growth through consultative selling, account management, and new business development on a national scale.
Key Responsibilities
- Prospect, qualify, and close new business opportunities for custom exterior signs (e.g., monument, pylon, channel letters, LED-lit) and interior signs (e.g., lobby displays, directional/wayfinding, ADA-compliant, wall graphics, window graphics).
- Manage and grow a portfolio of repeat customers, ensuring ongoing projects and brand refresh opportunities.
- Serve as the primary point of contact for franchise customers and property management companies, coordinating multi-location rollouts, national programs, and compliance with brand standards.
- Consult with local clients on signage needs, and propose tailored solutions that align with their branding, budget, and regulatory requirements.
- Prepare accurate quotes, proposals, and presentations; negotiate terms and close deals to meet or exceed monthly/quarterly sales targets.
- Collaborate closely with our design, production, permitting, and installation teams to ensure seamless project execution and high client satisfaction.
- Maintain detailed records in CRM (leads, opportunities, customer interactions, and sales pipeline).
- Stay current on signage industry trends, materials, technologies (e.g., LED, digital signage), and competitor offerings to position Effective Sign Works as the preferred nationwide partner.
- Travel as needed for client meetings, site visits, trade shows, or franchise conventions.
Required Qualifications & Experience
- Minimum 2+ years of proven sales experience in the signage industry, with a strong focus on exterior and interior custom signs.
- Demonstrated success managing repeat business and generating consistent revenue from existing accounts.
- Strong consultative selling skills with the ability to understand client needs and translate them into effective signage solutions.
- Proven track record of meeting or exceeding sales quotas in a B2B environment.
- Excellent communication, presentation, and negotiation skills.
- Proficient in CRM software (e.g., Salesforce, Zoho) and Microsoft Office/Google Workspace.
- Self-motivated, organized, and able to work independently in a nationwide sales role.
- Valid driver's license and ability to travel nationwide as required.
Preferred Qualifications
- Established network of contacts in franchising, property management, retail, hospitality, or commercial real estate.
- Knowledge of sign permitting processes, zoning regulations, and national installation logistics.
- Experience with large-scale or multi-location signage programs.
What We Offer
- Competitive base salary + uncapped commission structure (with accelerators for repeat/franchise/property management accounts).
- Comprehensive benefits package (health, dental, vision, 401(k), paid time off).
- Company-provided tools (laptop, phone, CRM access).
- Opportunity to work with a growing nationwide company and make a real impact on client brands.
- Supportive team environment with resources for design, production, and project management.
If you are a seasoned sign industry sales professional with a passion for building lasting client relationships and driving nationwide growth, we want to hear from you!
To apply, please submit your resume and a brief cover letter highlighting your experience with repeat, franchise, and property management clients.
Effective Sign Works is an equal opportunity employer.
Pay: $85,000.00 - $160,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
