Cataloochee Ranch is a Relais & Châteaux resort that mixes classic ranch fun with exceptional accommodations and cuisine. Founded almost a hundred years ago by the Alexander family, Cataloochee Ranch has been a favorite mountain getaway for generations of high-country adventurers. Spread across hundreds of acres along the southeastern border of the Great Smoky Mountains National Park, the property’s breathtaking elevation, open balds, and long-range views are complemented by classic comforts, perfectly rustic cuisine, humble hospitality, and hands-on, expert-led activities. Our Leadership team has a significant role in creating and delivering extraordinary experiences that support our Mission Statement, strengthen our Core Values, and position our service and setting as the most sought-after destination in Western North Carolina. This role supports the Sales & Marketing efforts for Cataloochee Ranch and will serve in a way that aligns with our Mission Statement – “Improving lives through genuine care” while supporting the three pillars of our exceptional team member experience, unparalleled Guest experiences, and profitability.
Position Summary The Sales and Events Manager is responsible for executing sales strategies, generating revenue through proactive outreach, event planning and cultivating relationships across leisure, corporate, and group segments. This role collaborates closely with the Director of Sales & Marketing to achieve revenue goals while embodying the culture, storytelling, and service standards of Cataloochee Ranch. This position offers a competitive base salary plus commission.
Work Performed Leadership & Culture Alignment 1. To lead in a way which supports & strengthens our Mission Statement “Improving lives through genuine service” and our Core Values: Respect for our guests, each other, and this special place, Authentic service & intentional interactions, we are Nurturing souls, Creating opportunities for adventure, Honor the history and the story. 2. Support initiatives that enhance the culture of Cataloochee Ranch, maximize guest experience and profitability, and align with sustainable and operational standards.
Sales Execution & Revenue Generation
● Execute strategic sales plans developed by the Director of Sales & Marketing. ● Achieve assigned sales goals including room nights, revenue targets, and solicitation activity. ● Proactively conduct solicitation calls, outreach, and networking efforts across key segments: ○ Leisure ○ Corporate/Business Travel ○ Group & Special Events ● Identify and pursue new business opportunities while maintaining strong relationships with existing accounts. ● Respond to all inquiries, leads, and RFPs in a timely, thoughtful, and brand-aligned manner.
Event Planning & Coordination
● Serve as primary planner for assigned events ● Conduct planning calls and timeline meetings ● Coordinate all event logistics ○ Guest Accommodations ○ Food & Beverage ○ Activities ● Prepare Banquet Event orders and Event Resumes ● Communicate event details with Operations, Food & Beverage, Housekeeping, Engineering, Activities, Spa, and Front Office. ● Lead weekly event meetings with resort leadership. ● Conduct pre-conference meetings with clients and be present for event kick-off to ensure seamless handover to the operations team. ● Be present during major events to ensure flawless execution. ● Follow up with clients after departure to gather feedback and encourage repeat business. ● Any special projects or duties assigned as needed
Client Experience & Relationship Management
● Deliver exceptional luxury service throughout the planning process. ● Provide personalized sales experiences including property tours, site inspections, and curated itineraries. ● Build meaningful and trusted relationships with planners, travel advisors, and repeat guests. ● Ensure a seamless transition from sales to operations through clear communication and expectation setting. ● Support VIP and repeat guest engagement strategies in partnership with the broader team.
Collaboration & Cross-Functional Alignment
● Revenue Management to align pricing and availability strategies. ● Food & Beverage and Culinary teams on group menus and experiences. ● Operations teams to ensure execution of group and event experiences. ● Communicate effectively across all departments to ensure alignment and excellence in guest delivery.
Market Awareness & Growth
● Monitor trends within market segments and competitor landscape. ● Identify opportunities for growth in group, leisure, and event business. ● Represent Cataloochee Ranch in the local community and industry organizations when appropriate. ● Participate in sales blitzes, networking events, and trade opportunities as directed.
Administrative & Operational Excellence
● Maintain accurate records in CRM and sales systems. ● Prepare reports on sales activity, pipeline, and performance metrics. ● Attend required meetings and contribute insights to support business strategy. ● Ensure compliance with health, safety, and legal standards.
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Work Location: In person
