Description:
Job Summary:
We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.
Supervisory Responsibilities:
None
Duties/Responsibilities:
SEO & Search Visibility
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Improve search engine rankings and overall online visibility
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Optimize website pages, content, and structure for SEO
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Identify and execute opportunities to increase high-quality organic traffic
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Monitor keyword performance and adjust strategy accordingly
Website Management & Optimization
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Make routine website updates without reliance on outside developers
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Improve site performance, speed, and user experience
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Create and optimize landing pages for promotions, inventory, and campaigns
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Conduct A/B testing on pages and calls-to-action to improve conversion rates
Analytics & Reporting
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Track performance across:
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Website traffic (Google Analytics or similar)
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Social media channels
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Email and SMS campaigns
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Paid advertising efforts
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Turn data into clear, actionable insights and recommendations
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Provide consistent, easy-to-understand reporting to leadership
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Identify what’s working, what’s not, and where to invest
Marketing Strategy & Funnel Optimization
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Connect marketing channels into a cohesive customer journey
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Improve conversion paths from first interaction to lead/sale
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Collaborate with creative/brand lead to align messaging and execution
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Support long-term growth strategy with data-backed recommendations
Requirements:
Required Skills and Qualifications:
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Proven experience in digital marketing, SEO, or growth marketing
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Strong understanding of SEO best practices and tools
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Experience with Google Analytics (or similar platforms)
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Ability to interpret data and translate it into actionable strategies
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Experience managing or updating websites
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Strong problem-solving and analytical thinking skills
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Ability to work independently and prioritize high-impact initiatives
Preferred Qualifications
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Experience with website platforms
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Basic understanding of HTML/CSS or web performance optimization
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Experience with A/B testing tools and CRO (conversion rate optimization)
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Familiarity with paid media performance tracking
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Experience integrating marketing platforms (CRM, email, etc.)
Physical Requirements:
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Ability to sit and work at a computer for extended periods of time
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Ability to use standard office equipment including computers, phones, and printers
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Ability to occasionally stand, walk, bend, and lift up to 25 pounds
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Ability to travel occasionally for events, trade shows, or company functions if needed
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Ability to visually review digital content, reports, and website materials
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Ability to communicate effectively in person, by phone, and electronically
Other duties:
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
