Brooklyn Brand Educator: Role Description and Expectations
Marijuana Farms New York (MFNY Group Corp) is a premier adult-use cannabis brand and a New York State Licensed Cultivator, Processor, and Distributor. We are dedicated to representing the unique character of New York’s crops and its people within the adult-use cannabis space. Our mission is to elevate not only the practice of cultivation and formulation but also the individuals who make New York such an extraordinary place. All MFNY products are grown and crafted with integrity at our Hudson Valley farm, adhering to our "Riverway" promise of single-source production with no shortcuts or outsourcing. Our ambitions for New York and its people are encapsulated in our guiding motto: Ever Upward™.
Position Overview
We are seeking a highly motivated and experienced cannabis enthusiast to serve as our Full-Time Brooklyn Brand Educator. This field-based role is essential for connecting the MFNY brand to the people of New York by bringing our story, quality, and energy to life at partner dispensaries. The Brand Educator serves as a storyteller, a technical expert, and a relationship manager, ensuring that our products are represented with the highest standards of craft and authenticity. This position requires a proactive professional who can operate autonomously to manage a regional territory, execute high-impact activations, and maintain strong professional relationships with dispensary partners.
Core Responsibilities and Field Execution
The Brand Educator is responsible for a diverse range of activities that bridge the gap between our production facility and the retail environment. Success in this role depends on the ability to balance educational initiatives with visual merchandising and event coordination. The following table outlines the primary functional areas and the specific expectations for each:
Functional Area
Key Responsibilities and Objectives
Brand Education - Conduct 40-minute to 1-hour staff training covering the MFNY farm, our single-source process, and the full product lineup. Maintain a consistent schedule of re-trainings to ensure dispensary staff remain experts on our brand.
Visual Merchandising - Monitor physical representation on shelves and ensure displays are clean, up-to-date, and aligned with the MFNY aesthetic. Secure and strive to always improve visual placement in the store by using applicable visual and display assets and props as per display & merchandising guidelines. Secure top-shelf placement and use branded assets like educational boards and rotating displays to maximize visibility.
Brand Activations - Plan and execute purposeful in-store activations featuring table setups, aroma engagement with MFNY badders, and the distribution of educational materials and branded giveaways to enhance the customer experience.
Digital Monitoring - Audit partner dispensary websites to ensure MFNY products are accurately represented with correct images, descriptions, and availability. Proactively coordinate with store partners to resolve any online discrepancies.
Territory Management - Independently manage a weekly schedule that includes a mix of store visits, displays, and trainings. Utilize the Regional Store Priority List to optimize travel and impact within the Brooklyn territory.
Professional Requirements and Qualifications
Candidates for this position must demonstrate a blend of technical cannabis knowledge and advanced interpersonal skills. We value individuals who are not only experts in the plant but also professional representatives who can uphold our brand's reputation for integrity and quality.
The requirements for the role are summarized below:
Category
Requirement Details
Cannabis Expertise
Advanced knowledge of the cannabis plant with awareness of NYS compliance and regulations. A genuine passion for the industry and a "fast learner" mindset are essential.
Communication
Exceptional soft skills and networking abilities. Advanced writing skills are required for professional email correspondence and creating engaging social media captions using brand lingo.
Technical Skills
Proficiency in digital collaboration tools, specifically Google Docs and Slack, for daily reporting and territory coordination.
Mobility & Location
Must be located within or near the Brooklyn area and possess a valid driver’s license with reliable transportation for frequent field travel.
Compliance
Ability to maintain strict professional standards, including adherence to all state regulations and company policies regarding product handling and conduct.
Work Environment and Physical Expectations
This is a full-time position that demands flexibility and physical stamina. The nature of the cannabis retail industry requires that our team be available when the business needs us most, which often includes evenings, late nights, weekends, and holidays. Brand Educators must be prepared to represent the brand in a fast-paced field environment, arriving at locations early and fully prepared for setup.
The role involves significant physical activity. Candidates must be capable of carrying more than 25 lbs, as well as pushing, pulling, bending, and lifting materials for display setups and activations. Extended periods of standing are common during in-store events. We provide branded MFNY gear and expect all team members to maintain a clean, professional appearance that reflects our commitment to quality and New York pride.
Reporting and Professional Standards
MFNY maintains high standards for internal communication and reporting. Our Brand Educators utilize Slack as a primary tool for daily field reporting, providing real-time updates through photo and video documentation of displays and activations. We expect all written communication to be clear, respectful, intentional, and efficient, ensuring that our team remains aligned and responsive to the needs of our partners and the market. By joining the MFNY Brand Team, you become a vital part of a mission-driven organization dedicated to elevating New York's cannabis culture.
Job Type: Full-time
Pay: $26.00 - $27.50 per hour
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
People with a criminal record are encouraged to apply
Application Question(s):
- Do you have a car / valid drivers license?
- What about a career at MFNY is exciting to you?
- Do you reside within the Brooklyn region?
Work Location: On the road
