Elite Athletic Gear is a fast-growing sports brand with a social audience of more than 400,000+ followers. We are looking for a highly creative, fast-moving Social Media & Creator Partnerships Manager who understands short-form content, social trends, UGC, and what it takes to consistently produce content at volume.
This is not a traditional social media coordinator role. We need someone who can generate ideas quickly, film and edit native short-form content, confidently speak on camera, post consistently, and help grow a strong network of athletes, parents, influencers, and content creators.
The ideal candidate lives and breathes social media, understands what is currently working on TikTok and Instagram Reels, and can turn trends into content that feels natural for our brand and audience.
Responsibilities
- Own the day-to-day content strategy for TikTok, Instagram Reels, and other short-form platforms
- Create, film, edit, and publish high-volume short-form content
- Stay ahead of platform trends, sounds, hooks, formats, and cultural moments
- Be comfortable appearing on camera and speaking directly to the audience
- Develop content featuring products, athletes, employees, warehouse operations, customers, and behind-the-scenes moments
- Repurpose professional photos and video footage into platform-native social content
- Build and manage a consistent social media content calendar
- Recruit and develop a large network of creators for UGC, whitelisting, TikTok Shop, and social proof
- Write creator briefs and communicate clearly with creators
- Track creator outreach, content delivery, performance, and partnership opportunities
- Identify strong-performing organic content that can be used for paid advertising
- Monitor performance and adjust content based on watch time, engagement, clicks, and sales
- Work closely with our graphic designer, photographer/videographer, media-buying team, and company leadership
Requirements
- Demonstrated experience creating short-form social media content at volume
- Strong understanding of TikTok, Instagram Reels, UGC, and current social trends
- Extremely comfortable speaking and performing on camera
- Ability to film and edit content independently
- Strong hook-writing, storytelling, and creative-concept skills
- Experience managing social accounts for a brand, business, creator, or agency
- Ability to move quickly without waiting for perfect production conditions
- Organized, self-motivated, and capable of managing multiple projects at once
- Portfolio or examples of content personally created and managed
- Sports, fitness, youth athletics, or lifestyle-brand experience is preferred
- Experience building or managing a network of creators is a major advantage
- TikTok Shop, influencer outreach, whitelisting, or affiliate-program experience is a major advantage
What Success Looks Like
- Consistent production of high-quality short-form content every week
- Increased organic reach, engagement, and follower growth
- A reliable pipeline of UGC and creator content
- More active creator and whitelisting partnerships
- Stronger TikTok Shop momentum
- A growing library of content that can also be used in paid advertising
- Less dependence on company leadership to generate every idea or push content forward
Pay: $50,000.00 - $57,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Application Question(s):
- Please provide links to three short-form videos you personally conceptualized, filmed, edited, or managed. Explain your exact involvement in each one and the results.
- How many pieces of short-form content could you realistically create and publish each week while maintaining quality? Walk us through your process from idea to posting.
- Please record and submit a 30 second video introducing yourself and explaining why you would be a strong on-camera representative for a youth sports brand. Email to: [email protected]
- Describe a creator, influencer, UGC, affiliate, or whitelisting program you have helped build. How did you recruit creators, manage follow-up, and measure success?
- After reviewing Elite Athletic Gear’s social channels, provide five short-form video ideas you would create during your first two weeks. Include the hook and basic concept for each.
- Do you have a background in sports or fitness? If so, what sports or experience do you have within athletics to ensure content stays on brand?
Work Location: In person
