Role Overview: The Senior Manager, CRM Onboarding & Engagement is responsible for leading lifecycle marketing strategy and customer engagement programs focused on early lifecycle activation, onboarding, habit formation, and ongoing customer engagement.
This role will own the strategy and performance of onboarding and engagement journeys across CRM channels, helping drive customer activation, product adoption, engagement, and long-term retention. The Senior Manager, CRM Onboarding & Engagement will partner closely with Strategy, Marketing Operations, Product, Data & Analytics, and CRM leadership to develop scalable, customer-centric lifecycle programs that improve the customer experience and deepen engagement across the subscription lifecycle.
This role plays a critical part in ensuring customers realize value early and consistently through personalized, behavior-driven lifecycle marketing programs. Position Details:
Develop scalable customer journeys focused on activation, registration completion, feature adoption, habit formation, and ongoing engagement
Define onboarding and engagement messaging strategies across email, mobile push, in-app messaging, and desktop notifications
Identify opportunities to improve customer activation, engagement, retention, and customer experience through personalized lifecycle marketing
Drive testing and optimization strategies across onboarding and engagement journeys, including messaging, timing, cadence, and channel mix
Collaborate cross-functionally with Monetization, Orchestration, Product, Analytics, and Operations teams to ensure aligned customer experiences
Experience developing omni-channel CRM journeys across email, push notifications, in-app messaging, and related channels
Strong understanding of personalization, segmentation, testing, and lifecycle marketing best practices
Comfortable working cross-functionally with Product, Analytics, Marketing Operations, and Engineering teams
Experience working with CRM and customer engagement platforms such as Braze, Salesforce Marketing Cloud, Iterable, or similar technologies
Company Overview: McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits and Perks: We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.:
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Bonus Program
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401k Retirement
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Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
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Paid Parental Leave
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Support and Community Involvement
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14 Paid Company Holidays
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Unlimited Paid Time Off for Exempt Employees
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96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Pay Range: The anticipated compensation for this position is USD $124,380.00/Yr. - USD $204,330.00/Yr. depending on experience and qualifications. Job Applicant Privacy Notice: Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
