The Marketing Manager is responsible for managing social media, creating marketing materials, promoting products, communicating company updates, and capturing high-quality photos and videos that showcase our business, products, and team. The ideal candidate is self-motivated, detail-oriented, and comfortable working independently while collaborating with multiple departments to ensure consistent branding and messaging.
Key Responsibilities
Social Media Management
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Manage and maintain all company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
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Develop and maintain a monthly content calendar.
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Create engaging posts, reels, stories, and videos.
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Respond to comments and messages when appropriate.
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Monitor social media performance and recommend improvements to increase engagement and brand awareness.
Marketing and Advertising
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Design digital and print advertisements.
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Create flyers, brochures, banners, signage, catalogs, and promotional materials.
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Develop marketing campaigns to promote products, sales, and company initiatives.
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Ensure all marketing materials align with company branding.
Product and Company Communications
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Announce new products, product updates, pricing changes, promotions, and company news.
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Work with management and sales teams to communicate important information to customers through email, social media, website updates, and printed materials.
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Maintain consistent messaging across all communication channels.
Photography and Content Creation
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Photograph products, inventory, projects, company events, employees, and customer installations.
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Capture and edit photos and videos for marketing campaigns.
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Organize and maintain a digital library of marketing assets.
Website and Digital Presence
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Assist with updating website content, product information, and promotional materials.
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Ensure online content remains accurate and current.
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Recommend improvements to enhance the customer experience.
Brand Management
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Maintain a consistent company image across all marketing platforms.
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Ensure logos, colors, messaging, and branding standards are followed.
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Support company events, trade shows, and community outreach efforts.
Collaboration
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Work closely with sales, purchasing, and management to identify marketing opportunities.
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Assist in planning seasonal promotions, product launches, and special events.
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Coordinate with vendors, printers, and advertising partners when necessary.
Qualifications
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Experience in marketing, communications, graphic design, or a related field preferred.
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Proficiency with design software such as Canva, Adobe Creative Suite, or similar.
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Experience managing business social media accounts.
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Strong photography and basic video editing skills.
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Excellent written and verbal communication skills.
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Strong organizational and project management abilities.
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Ability to manage multiple projects and meet deadlines.
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Creative mindset with attention to detail.
Preferred Skills
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Knowledge of social media advertising.
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Experience with email marketing platforms.
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Basic website editing experience (WordPress or similar CMS).
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Familiarity with analytics tools such as Meta Business Suite and Google Analytics.
Physical Requirements
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Ability to move throughout the facility and occasionally lift up to 25 pounds.
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Ability to photograph products both indoors and outdoors.
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Occasional travel to customer sites, events, or trade shows may be required.
