Job Summary
We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement across multiple social media platforms. In this role, you will craft compelling content, develop strategic campaigns, and monitor digital marketing performance to elevate our online presence. Your expertise in social media management, content creation, and analytics will drive meaningful connections with our audience and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our brand voice and grow our community through energetic and impactful social media strategies.
Duties
- Develop and execute comprehensive social media marketing strategies that align with brand goals and target audiences.
- Create engaging, high-quality content including text, images, videos, and graphics using tools like Adobe Creative Suite, Photoshop, Illustrator, and video editing software.
- Manage daily operations across all social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others using scheduling tools like Hootsuite and Buffer.
- Monitor social media analytics to assess campaign performance, audience engagement, and media performance metrics using Google Analytics and other digital marketing performance monitoring tools.
- Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform content strategy.
- Collaborate with public relations teams to ensure consistent messaging and manage relationship building with influencers, partners, and followers.
- Optimize content for search engine optimization (SEO) by conducting keyword research and applying best practices for social media content marketing.
- Oversee paid advertising campaigns such as Facebook Advertising to boost reach and engagement while tracking ROI through marketing analytics tools.
- Engage actively with followers by responding to comments, messages, and inquiries to foster community growth and positive brand relationships.
- Stay updated on emerging social media trends, platform updates, media editing tools, graphic design techniques, and new digital marketing strategies to keep campaigns fresh and effective.
Qualifications
- Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
- Proficiency in graphic design software including Adobe Photoshop, Illustrator, and video editing tools; experience with media editing tools is essential.
- Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing performance monitoring.
- Familiarity with social listening tools such as Hootsuite or Buffer for real-time engagement insights.
- Knowledge of social media advertising platforms like Facebook Ads Manager for campaign creation and optimization.
- Excellent content writing skills with an eye for proofreading to ensure clarity and consistency in messaging.
- Strong relationship management skills to engage influencers, partners, and community members effectively.
- Ability to analyze data from social media analytics dashboards to inform ongoing strategy adjustments.
- Experience in branding development combined with photography skills for creating visually compelling content.
Join us as a Social Media Manager where your creativity fuels our brand’s voice! Bring your passion for digital marketing analytics, content creation, graphic design, and social media communication to help us connect authentically with our audience while driving measurable results in a fast-paced environment!
Pay: From $20.00 per hour
Benefits:
Work Location: Hybrid remote in Waterford, CT 06385
