JOB
The Digital Content & Multimedia Manager is responsible for the city’s digital communications ecosystem and serves as the lead creator, strategist and manager of content across digital platforms. The manager works with considerable initiative and independence within established policies and procedures. This position develops engaging multimedia content that informs residents, strengthens community pride, supports organizational goals and enhances public understanding of city initiatives. In addition, this position manages social media, website content, video production, digital storytelling, e-newsletters, photography, analytics and campaign development. Work is performed under the direct supervision of the Communications Director.
This position is exempt. Fair Labor Standards Act overtime provisions will not apply.
Per Florida Statute 295.065, certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority, and that certain servicemembers may be eligible to receive waivers for postsecondary educational requirements, in employment by the state and its political subdivisions and are encouraged to apply for the positions being filled.
EXAMPLE OF DUTIES
- Organizes and develops channel-specific communication plans and content strategies.
-
Manages the city’s social media presence across all platforms.
-
Manages and maintains content calendars and publishing schedules and coordinates with all city departments.
-
Produces written, visual, photographic and video content.
-
Leads strategic storytelling initiatives that promote the city’s mission, services, and community impact.
-
Develops stories highlighting residents, businesses, city projects and community achievements.
-
Manages and evaluates the city’s brand standards, maintaining consistency across all materials and makes recommendations to management.
-
Creates content supporting the city’s “Choice of Champions” brand platform.
-
Manages the creation of graphics, publications, and digital assets, and designs graphic elements.
-
Evaluates, maintains and updates the city’s website content.
-
Ensures all internal and external messaging is accurate[LF1], current, accessible, and user-friendly.
-
Improves digital storytelling and user experience.
-
Captures and edits photography and video.
-
Produces short-form and long-form digital content.
-
Supports livestreams, presentations and digital campaigns.
-
Monitors, tracks, and analyzes communications performance metrics, engagement trends, and audience behavior to evaluate effectiveness, make recommendations, and provides regular reporting.
-
Maintains consistency in tone, voice, visual identity and messaging.
-
Attends training, seminars, and conferences as appropriate to enhance job knowledge and skills.
-
Performs other duties as assigned.
SUPPLEMENTAL INFORMATION
Physical Demands
-
Performs continual light work and occasional heavier work
-
Requires frequent walking and standing, climbing, stooping, reaching, bending, good finger/hand dexterity and hand/eye coordination, good eyesight including color perception, hearing, and speech
-
Involves regular driving of vehicle
Work Environment
Works inside in an environmentally controlled space; but will occasionally work in adverse environmental conditions (e.g., heat, cold, wet or humid conditions, bright/dim lights, dust or pollen, and traffic) for moderate periods of time during outdoor assignments.
The City of Clermont is an Equal Opportunity Employer. The Americans with Disabilities Act requires the City to provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are encouraged to discuss potential accommodations with management.
To perform this job successfully, an individual must be able to perform all of the essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions described herein. Job functions described are not to be construed as a complete statement of all duties performed. Employees may be assigned additional duties by management as deemed necessary. Duties not contained herein may be considered essential to performing this job successfully, just as though they were included in this job description.
The City of Clermont has the right to revise this job description at any time. This description does not represent in any way a contract of employment.