About us
At Huakang International Inc., we are growing our digital presence and enhancing how customers discover, understand, and interact with our products through online channels. As a consumer health company, we recognize the importance of creating a seamless, trustworthy, and user-centered digital experience for our customers.
We are seeking a Digital Experience Designer to help improve our customer-facing digital experiences through user research, experience design, website optimization, data analysis, and innovative technology solutions.
This role will play an important part in strengthening our digital brand presence, improving customer journeys, and supporting the continued growth of our online business.
Position Overview
The Digital Experience Designer will be responsible for designing, evaluating, and continuously improving the company's digital customer experience across its online channels.
This role combines user experience design, information architecture, user research, digital analytics, visual design, and AI-assisted workflows to create intuitive, accessible, and effective digital experiences.
The ideal candidate is a user-centered designer who can understand customer behaviors, identify experience opportunities, and translate insights into practical improvements that support both customer needs and business objectives.
Key Responsibilities
- Design, evaluate, and continuously improve customer-facing digital experiences across the company's online channels.
- Optimize the user experience of the company's website and e-commerce platform by improving information architecture, navigation, product discovery, content organization, and customer interaction flows.
- Conduct user research, customer interviews, usability testing, and market research to understand customer needs and identify opportunities for improvement.
- Develop user personas, customer journey maps, user flows, and experience recommendations based on research findings.
- Analyze website performance, user behavior, engagement metrics, and customer feedback to identify opportunities for improving usability and customer experience.
- Plan and evaluate A/B testing initiatives to validate experience improvements and support data-informed design decisions.
- Create wireframes, prototypes, and interface design recommendations using modern UX/UI design tools.
- Improve the consistency of the company's digital brand experience across website and customer-facing digital channels through user-centered design principles.
- Apply accessibility best practices, including Web Content Accessibility Guidelines (WCAG), to improve usability for diverse customer groups.
- Collaborate with internal stakeholders to improve digital content structure, customer communication, and online experiences.
- Apply knowledge of HTML/CSS and web technologies to support effective collaboration and implementation of digital experience improvements.
- Utilize AI-powered tools to improve design exploration, prototyping, research processes, and workflow efficiency.
- Explore AI-assisted design workflows, including rapid prototyping and AI-powered productivity tools, to support continuous digital improvement.
- Stay current with UX trends, digital experience practices, accessibility standards, and emerging technologies.
Required Qualifications
- Bachelor's or Master's degree in Information Science, Human-Computer Interaction (HCI), User Experience Design, Interaction Design, Human Factors, Information Systems, Computer Science, or a related field.
- 5+ years of professional experience in UX design, digital experience design, product design, interaction design, or related fields.
- Strong understanding of human-centered design principles, usability methodologies, information architecture, and interaction design.
- Experience conducting user research and usability evaluations and translating insights into actionable design recommendations.
- Experience analyzing user behavior, website performance data, and qualitative customer insights.
- Strong visual design skills and understanding of modern UI design principles.
- Experience with UX/UI design tools such as Figma or similar platforms.
- Understanding of responsive web design principles, HTML/CSS fundamentals, and modern web technologies.
- Knowledge of accessibility principles and WCAG guidelines.
- Experience using AI tools to improve research, design, prototyping, or workflow efficiency.
- Strong analytical, communication, and problem-solving skills.
- Ability to work independently and manage priorities in a part-time professional role.
Preferred Qualifications
- Experience designing or optimizing customer-facing digital platforms.
- Experience supporting e-commerce websites or online customer experiences.
- Experience with A/B testing, digital analytics tools, or data-informed design practices.
- Familiarity with website management platforms such as Shopify or similar systems.
- Chinese language proficiency is preferred due to the company's bilingual business environment and customer base.
- Experience using AI-assisted design or development tools such as Cursor, Claude Code, or similar tools for rapid prototyping and workflow improvement.
- Experience creating AI-assisted workflows to improve research, design, or operational efficiency.
- Familiarity with digital accessibility, responsive design, and modern UX practices.
Position Characteristics
- Part-time position, approximately 20 hours per week.
- Long-term opportunity focused on continuously improving the company's digital customer experience as its online presence grows.
- Opportunity to contribute to the development of the company's digital presence, customer experience strategy, and future digital initiatives.
Pay: From $25.00 per hour
Benefits:
Language:
Ability to Commute:
- Madison, WI 53719 (Required)
Work Location: Hybrid remote in Madison, WI 53719
