At SAC Educational Services, LLC we are looking for a strategic, analytical, and highly accountable Marketing Manager, Paid and Social Media to lead the growth and execution of our paid media and social media efforts. This role will be responsible for developing and implementing strategies that increase brand awareness, generate qualified leads, and drive customer acquisition across paid and organic channels.
The ideal candidate is both a strategic thinker and a hands-on marketer who understands how to build effective campaigns, track and analyze performance, manage a budget, create compelling content strategies, and continuously optimize campaigns based on data and results.
This opportunity is ideal for someone who enjoys working in a growing organization, taking ownership, building processes, testing new ideas, and seeing the direct impact of their work. As the Marketing Manager, Paid and Social Media, you will play a meaningful role in shaping and growing our digital marketing strategy.
Key Responsibilities
Paid Media Strategy & Management
● Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Meta, and other relevant channels.
● Work with leadership to manage paid advertising budgets and allocate spend based on performance, business priorities, and growth opportunities.
● Build, launch, monitor, and optimize paid campaigns across the customer acquisition funnel.
● Develop audience targeting, retargeting, and segmentation strategies.
● Continuously test creative, messaging, audiences, landing pages, and campaign structures to improve performance.
● Monitor key performance indicators including ROAS, CPA, CPL, conversion rates, CTR, cooked meetings, and overall customer acquisition costs.
● Identify opportunities to improve campaign efficiency and scale successful initiatives.
● Work closely with internal Directors to ensure landing pages, offers, messaging, and campaigns are aligned.
Social Media Strategy
● Develop and oversee the company's organic social media strategy across relevant platforms.
● Create and maintain a social media content calendar aligned with company goals, marketing campaigns, and seasonal opportunities.
● Develop strategies to increase engagement, reach, brand awareness, and audience growth.
● Partner with the Content Team to develop compelling social content, including short-form video, graphics, educational content, and promotional campaigns.
● Monitor social trends, emerging platforms, and changes in audience behavior to identify new opportunities.
● Manage the company's social media presence and ensure brand voice and messaging remain consistent across channels.
● Monitor comments, messages, and audience engagement and ensure timely and appropriate responses.
Analytics & Optimization
● Establish and monitor reporting dashboards for paid and social media performance.
● Analyze campaign and audience data to identify trends, opportunities, and areas for improvement.
● Translate performance data into actionable recommendations for the team and leadership.
● Conduct regular A/B testing and performance analysis.
● Work with the broader marketing team to track the customer journey from initial engagement through conversion.
● Use data and insights to continuously refine marketing strategy and improve overall campaign performance.
Team & Cross-Functional Collaboration
● Work closely with the Director of Content and the Director of Events and Partnerships along with company leadership to ensure marketing initiatives support broader business objectives.
● Manage a small marketing team to align CRM campaigns with paid media, social media, content, promotions, and other marketing initiatives
● Help establish processes and best practices for paid media and social media execution.
● Help to develop and document scalable marketing processes as the company continues to grow.
Qualifications
● Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
● 4-5 years of experience in digital marketing, paid media, social media, or a related field.
● Demonstrated experience managing paid advertising campaigns and budgets.
● Strong understanding of platforms such as Google Ads, Meta Ads Manager, and other digital advertising platforms.
● Experience developing and executing organic social media strategies.
● Strong analytical skills and experience using marketing performance data to make recommendations.
● Experience with Google Analytics and marketing reporting tools.
● Strong understanding of conversion funnels, audience segmentation, retargeting, and digital customer acquisition.
● Experience with CRM and marketing automation platforms.
● Excellent written and verbal communication skills.
● Strong project management and organizational skills.
● Ability to manage multiple campaigns and priorities in a fast-paced, growing environment.
● Strong creative instincts and an understanding of what makes content effective on different social platforms.
● Familiarity with SEO, email marketing, landing page optimization, and broader digital marketing strategies.
Salary and Benefits:
● Full-time position: 40 hours per week
● Salary: $85-$95k
● Company-sponsored health, dental, life, ltd, and vision insurance; 401k and paid PTO
● Internet/Phone Stipend
● Travel expenses paid, including meals and accommodations (if traveling on business)
● Position is considered “exempt” under state and federal law pertaining to overtime, meal, and rest periods.
● 100% remote position
Pay: $85,000.00 - $95,000.00 per year
Work Location: Remote
