Job Overview
We are seeking a dynamic and results-driven Digital Marketing Specialist to help us develop, implement, and optimize comprehensive digital marketing strategies that elevate brand visibility, drive engagement, and generate measurable business growth. Your expertise will help craft compelling content, manage paid advertising campaigns, analyze performance metrics, and ensure our digital presence remains impactful across multiple channels. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity meets data-driven decision-making.
Duties
- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to maximize reach and ROI.
- Conduct keyword research and utilize SEO tools to improve organic search rankings and enhance website visibility.
- Manage content creation for websites, social media platforms, email marketing campaigns, and blogs to engage target audiences effectively.
- Oversee website management using content management systems like WordPress and ensure optimal site performance through technical proficiency in HTML, CSS, JavaScript, and website analytics tools like Google Analytics.
- Implement conversion optimization strategies by analyzing user behavior with web analytics reporting tools and adjusting campaigns accordingly.
- Develop and manage social media advertising campaigns to increase brand awareness and audience engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Utilize marketing automation tools to streamline campaign setup, lead nurturing processes, and performance tracking for ongoing improvements.
Requirements
- Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), paid search marketing, and social media marketing strategies.
- Proficiency with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, Google Tag Manager, and web analytics reporting.
- Skilled in content creation with experience in video production.
- Experience managing paid advertising campaigns on social media platforms such as Facebook Advertising Campaigns or LinkedIn Ads.
- Knowledge of marketing automation platforms for campaign setup and performance analysis.
- Strong analytical skills to interpret data from web analytics tools and adjust strategies for optimal results.
- Excellent communication skills with the ability to collaborate across teams on digital campaign management initiatives.
- A proactive mindset with the ability to stay current on industry trends in digital marketing technology and best practices.
Join us as a Digital Marketing Specialist to harness your creativity and technical expertise in a role that challenges you daily while making a tangible impact!
Pay: $20.00 - $25.00 per hour
Benefits:
People with a criminal record are encouraged to apply
Education:
- High school or equivalent (Preferred)
Ability to Commute:
- Rochester, MN 55901 (Preferred)
Work Location: Hybrid remote in Rochester, MN 55901
