Director of Marketing
The Carroll Group | Aventura, FL (In-House Only)
The Carroll Group is hiring a Director of Marketing to lead the marketing strategy and execution behind one of South Florida's highest-producing luxury real estate teams.
This is a full-time, in-house position based in Aventura. The ideal candidate has extensive experience marketing luxury real estate listings from initial MLS entry through launch across every marketing channel. This is a hands-on role requiring someone who can both develop strategy and execute at a high level.
Key Responsibilities
- Manage the complete marketing lifecycle for luxury property listings from pre-launch through closing.
- Input and maintain accurate, compelling listings in the Miami MLS, ensuring all listing information, imagery, features, and property details are complete and compliant.
- Create and publish high-quality marketing content including:
- Instagram carousels
- Reels
- YouTube videos and Shorts
- Property brochures
- Listing presentations
- Print collateral
- Edit video content using CapCut.
- Design marketing materials using Canva.
- Build, schedule, and manage email marketing campaigns through Mailchimp and Constant Contact.
- Coordinate listing launches across MLS, social media, email marketing, Compass, print, and additional marketing channels.
- Direct content planning and coordinate photography and videography for listings.
- Maintain consistency across The Carroll Group and Chad Carroll brands.
- Track campaign performance and recommend improvements based on marketing metrics.
- Collaborate closely with leadership to increase listing exposure, generate leads, and strengthen brand awareness.
Required Qualifications
- 3–5+ years of experience entering listings into the Miami MLS.
- 3–5+ years of luxury real estate marketing experience.
- Demonstrated experience marketing residential listings across social media from launch through sale.
- Proficiency with:
- Miami MLS
- Canva
- CapCut
- Instagram
- Facebook
- YouTube
- Mailchimp
- Constant Contact
- Strong understanding of luxury real estate marketing, branding, and digital content creation.
- Exceptional attention to detail with the ability to manage multiple listing launches simultaneously.
- Highly organized, deadline-driven, and comfortable working in a fast-paced, high-performance environment.
- Must be based in South Florida and available to work full-time in our Aventura office.
Preferred Qualifications
- Experience with Compass marketing tools.
- Experience creating luxury real estate brochures, listing presentations, and print marketing.
- Photography, videography, or copywriting experience is a plus.
To Apply
Please submit your resume along with examples of your work, including:
- MLS listing examples
- Instagram carousels
- Reels
- YouTube content
- Email marketing campaigns
- Any additional luxury real estate marketing materials
Please do not apply unless you meet all qualifications. Email: [email protected]
Pay: $70,000.00 - $90,000.00 per year
Experience:
- Real Estate & Miami MLS: 5 years (Required)
- Social Media Management: 5 years (Required)
Work Location: In person
