Univista Insurance is seeking a Franchise Marketing Manager to develop, execute, and optimize marketing strategies that drive business-to-business growth, franchise network development, and lead generation. This role is responsible for managing Franchise marketing campaigns, supporting franchise development initiatives, building strategic partnerships, managing customer relationships, and driving revenue growth through targeted marketing initiatives. The Franchise Marketing Manager will work cross-functionally with sales, franchise development, operations, and digital teams to identify market opportunities, create compelling value propositions, and execute integrated marketing campaigns that resonate with both business clients and prospective franchisees
Key Responsibilities
Franchisee Marketing Partnership
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Serve as the dedicated marketing conduit for franchise locations across 3 regions
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Conduct regular business reviews with franchisees to understand their marketing support needs and translate them into actionable marketing resources
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Proactively communicate all marketing campaigns to the franchise network with clear timelines and expectations
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Build and maintain a franchise marketing calendar aligned to corporate marketing strategy
Strategy & Performance
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Develop franchise enablement strategy based on franchisee insights and support neeeds
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Track and report on franchisee marketing activity and performance metrics, surfacing insights to leadership
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Contribute to the development of franchise marketing guidelines, playbooks, and best practice documentation
Marketing Enablement & Asset Support
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Manage and update a library of ready-to-use marketing assets, templates, and toolkits that franchisees can activate locally
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Educate franchisees on the full scope of marketing resources available to them, including digital tools, co-op programs, creative assets, and campaign playbooks
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Field franchisee marketing requests and route them through the appropriate internal channels with speed and accountability
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Support onboarding of new franchisees with a structured marketing orientation program
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Conduct ongoing training as needed
Brand Standards & Digital Compliance
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Own brand compliance across the franchise network, ensuring all franchisee-facing and consumer-facing marketing adheres to UniVista brand standards
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Conduct ongoing audits of franchisee digital presence including Google Business Profiles, third-party listings, and any independently created websites
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Identify and remediate unauthorized or non-compliant digital assets, including misaligned Google listings and franchisee-owned websites that fall outside corporate brand guidelines
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Establish and enforce a clear digital governance policy for franchise locations, in partnership with the CMO and legal team
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Serve as the primary escalation point for digital listing issues, duplicate profiles, and brand misrepresentation across local search platforms
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Proven track record of successful campaign execution and lead generation
- Experience with franchise development marketing or network growth initiatives (preferred)
- Strong understanding of sales cycles, buyer personas, and purchasing decision-making processes
- Understanding of franchise recruitment and franchise partner relationship management
- Excellent written and verbal communication skills
- Strong project management and organizational skills with ability to manage multiple initiatives simultaneously
- Proficiency with CRM systems and marketing automation platforms
- Analytical mindset with ability to interpret data and measure campaign effectiveness
- Ability to work collaboratively with sales, franchise development, operations, and creative teams
- Comfortable with consultative selling and relationship-building approaches3
Desired Experience
- Experience in insurance, financial services, or loyalty/rewards industry
- Background in franchise development or franchise marketing
- Experience with account-based marketing (ABM) strategies
- Knowledge of B2B partner channel development and management
- Familiarity with enterprise-level sales processes and complexity
- Experience managing trade shows, conferences, or franchise recruitment events
- Knowledge of insurance licensing, compliance, or regulatory requirements
- Bilingual capabilities (English/Spanish) a plus
ABOUT US
We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas! Our team helps families and businesses protect what matters most, through auto, home, life, and commercial insurance solutions built around each client’s needs.
We are not your average insurance agency. We invest in our people, recognize performance, and create real paths for growth from your first day in the office to owning your own location. If you are bilingual, driven, and want a career that rewards your work, you have found the right team.
WHY JOIN US
We know talented bilingual insurance professionals have options. Here is what makes us different:
✓ Real base pay — Competitive salary based on experience and license held
✓ Paid Time Off — 1 week PTO to start, growing with tenure
✓ Medical Insurance — Comprehensive health coverage for you
✓ Sick Time — Dedicated sick time separate from your PTO
✓ Dental & Vision — Comprehensive dental and vision coverage
✓ Performance Bonus — Structured plan tied directly to your results
✓ Supplemental Plans — Voluntary supplemental options available
✓ Employee Referral — Earn rewards for bringing great talent in
✓ Basic Life Insurance — Company-paid life insurance
✓ Career Growth Path — CSR Agent Team Lead Manager Owner
✓ 401(k) with Match — Invest in your retirement savings with us!
✓ Training & Development — Ongoing sales, product, customer service & compliance training
OUR CORE VALUES
“The harder we work, the luckier we are.”
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PROTECT
Safety for our communities
We ensure the safety of our communities by offering robust insurance options for life’s many facets. Quality and comprehensiveness are the hallmarks of our coverage.
HELP
Swift, personalized support
Our agents are ready to assist with any insurance questions, providing swift and personalized support to guide clients through their options.
PROMOTE
Investing in our workforce
We invest in the future of our workforce with career paths and training for aspiring agents, contributing to the growth of the insurance sector.
BUILD
Trust & transparency
Our client relationships are built on trust and transparency, with each interaction tailored to meet individual insurance needs.
EDUCATE & GUIDE
Clarity & empowerment
Clarity and empowerment are the goals of our resources, aimed at helping clients make informed insurance decisions.
PROVIDE
Accessible solutions
We deliver affordable and innovative insurance solutions made readily accessible through tools like our app, enhancing convenience for our clients.
