This position is based on-site in Parsippany, NJ. Relocation assistance is not available for this role.
MAIN FUNCTION:
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Develop and manage the execution of marketing, advertising, and promotional activities and campaigns for our markets, brands, and product categories.
QUALIFICATIONS:
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Bachelor’s Degree or equivalent in Marketing or Communications.
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2-4 years of experience in marketing, advertising, or related field.
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Ability to handle moderately complex issues and problems and refer more complex issues to higher-level staff.
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Excellent oral and written communication skills.
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Strong organizational and follow-up skills with attention to detail.
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Ability to work both as part of a team and independently, demonstrate initiative, and multitask in a fast-paced environment.
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Conceptual thinking skills. Interpersonal skills. Planning skills.
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Project management skills. Knowledge of Asana or other project management tool a plus.
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Creativity and a proactive mindset for generating new ideas and marketing strategies.
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Strong analytical skills to interpret data and make informed decisions for optimizing marketing campaigns.
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Strong MS Office skills.
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Experience with CRM systems like HubSpot or Microsoft Dynamics.
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Knowledge of content management systems like WordPress or similar platforms.
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Familiarity with graphic design tools (Adobe Creative Suite, etc.) is a plus.
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Experience working in sales-driven marketing environments where product launches are frequent.
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Knowledge of SEO and digital marketing best practices.
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Proficiency in digital marketing strategies, including social media, email marketing, and content distribution across multiple platforms.
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Experience with promotional material production (e.g., flyers, banners, digital assets) and working with graphic designers.
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Attention to detail for reviewing and editing promotional content to ensure consistency with brand standards.
WORKING CONDITIONS:
The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Regular office environment.
KEY RELATIONSHIPS:
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All PNY staff members
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Vendors, Customers and Partners
DUTIES AND RESPONSIBILITIES:
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Support the planning and execution of marketing initiatives, including Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows, and Communications (internal and external).
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Assist in advertising campaigns across customer-facing platforms.
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Measure, analyze, and report on the performance of marketing campaigns, advertising, and paid media to maximize ROI.
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Help implement and adjust multi-channel marketing strategies to promote the brand and products.
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Participate in the ideation, development, and execution of marketing campaigns and promotional materials.
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Assist in creating targeted advertising copy/content for specific markets or products.
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Help distribute promotional content across various media channels.
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Assist with acquiring and managing product influencers, endorsements, reviews, samples, and other promotional tactics to boost awareness and sales.
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Collaborate with graphics teams, marketing personnel, and other stakeholders to efficiently complete promotional campaigns.
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Coordinate with the PR agency to ensure maximum brand exposure.
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Maintain the product launch calendar for new items.
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Plan and manage the digital newsletter, balancing educational and sales-focused content.
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Assist in producing promotional materials like flyers, billboards, banners, and digital content.
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Act as a liaison between the company and external organizations for advertising and promotions.
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Edit and review all promotional and advertising content for accuracy and consistency with brand standards.
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Assist in other areas, as assigned.
COMPENSATION:
The base salary range for this position is $50,000.00 to $60,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.
BENEFITS OVERVIEW:
We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.
