The Role: Business Development Representative
Reports To: Global VP, sales
Location: Anaheim, California or Utah, Salt Lake City (In Office 2 to 3 Days per week required)
Salary: USD80,000 + Commission
About Beonic
Beonic is an Australian-headquartered enterprise SaaS company delivering venue analytics solutions to airports, retail shopping malls, retail stores, stadiums, municipalities and large public venues. With 11,000 venues deployed across 55 countries and regional teams in ANZ, North America, EMEA, South Africa, Middle East and Brazil, Beonic is a global business with a genuine growth story. Our platform integrates WiFi analytics, people counting, LiDAR (CrowdVision) and Beonic Vision, software that layers over existing CCTV infrastructure, to give venue operators actionable intelligence on how people move through and interact with their spaces.
Job Overview
We are seeking a results-driven Business Development Representative to manage the full sales cycle for our retail and retail property solutions across the NORAM region. You will focus on driving net-new revenue growth, expanding our installed base, and executing strategic account plans to meet ambitious FY27 targets.
Key Responsibilities
- Full-Cycle Sales: Own the end to end sales process from prospecting and qualification to negotiation and closing within the retail and retail property verticals.
- Strategic Growth: Develop and execute account based strategies to engage multi-site retailers and major property operators (REITs, shopping centres).
- Pipeline Management: Maintain disciplined pipeline hygiene in HubSpot, provide accurate forecasting, and manage deal risk.
- Consultative Selling: Lead value based conversations that translate operational challenges into clear business outcomes using Beonic’s analytics platform.
- Collaboration: Partner with marketing, product, and customer success teams to deliver coordinated, high quality engagement and represent Beonic at industry events.
What We’re Looking For
- Experience: 3 to 5 years of B2B SaaS sales experience with a proven track record of full-cycle ownership.
- Expertise: Direct experience selling data, analytics, or insights solutions (e.g., IoT, computer vision, or footfall analytics) into the retail sector is highly valued.
- Skills: Proficiency in consultative selling methodologies (e.g., MEDDPICC), technical literacy, and strong executive communication skills.
- Location: Based in California or Utah, with the ability to travel (20–30%) across the NORAM region.
Requirements
B2B SaaS Sales Experience
3–5 years of demonstrable B2B SaaS or technology sales experience, with a track record of meeting or exceeding targets and full-cycle ownership from prospecting to close.
Data & Insights Platform Background
Ideally, direct experience selling data, analytics or insights solutions — such as customer analytics, location intelligence, IoT data platforms, footfall/traffic analytics, marketing technology or computer vision software.
Vertical Experience
Direct sales experience into retail (multi-site retailers) or retail property (shopping centres, REITs, property operators).
Sales Cycle Management
Demonstrated success managing multi-stakeholder sales cycles with deal sizes typically in the £20K–£150K ARR range, including larger multi-site rollouts. Comfortable navigating procurement, IT security, data privacy and legal processes across multiple State jurisdictions.
Solution & Value Selling
Skilled in consultative, value-based selling methodologies (MEDDPICC, Challenger, SPIN or equivalent). Strong commercial acumen with the ability to construct ROI cases and executive-level proposals.
Technical Fluency
Sufficient technical literacy to credibly discuss SaaS platforms, IoT sensors, AI / computer vision concepts, WiFi analytics, APIs (REST, JSON), data integrations and cloud architectures with both technical and non-technical buyers.
Communication & Executive Presence
Excellent written and verbal communication skills, with the credibility to engage stakeholders across operations, IT, marketing, finance and the C-suite.
Tools & Systems
Proficiency with HubSpot CRM (or equivalent), LinkedIn Sales Navigator, ZoomInfo, and modern AI tooling (Claude, Gemini, ChatGPT) to maximise sales productivity, prospecting and account research.
Location & Travel
California or Utah based with a willingness to travel regularly across NORAM (estimated 20 - 30% of the time) for prospect meetings, customer site visits, industry conferences and team events. A valid passport and ability to travel internationally without restriction is required.
Diversity and Inclusion
Beonic values the diversity of the people it hires and serves. We want to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported.
Our Benefits:
- Health and Vision Insurance
- 20 Days PTO
- 10 Days Personal Leave
- 401K matching at 12 months Service
- Birthday Leave
- Growth and Development
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Paid parental leave
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Anaheim, CA 92805
