Job Title: Marketing Coordinator
Department: Bemidji State University Alumni & Foundation
Reports To: Communications Manager
Salary Range: $46,000-$53,000 annually
FLSA Status: Exempt
Location: Bemidji State University, Bemidji, MN
Position Summary:
The Marketing Coordinator for the Bemidji State University Alumni & Foundation is responsible for leading the execution of marketing efforts and stewardship communications that drive awareness, engagement, and gratitude among alumni, donors, and friends of the university.
Key Responsibilities:
Strategic Marketing and Promotion
- Develop and execute marketing plans that promote the projects, initiatives, and priorities of the Alumni & Foundation and Bemidji State University through email outreach, social media, printed materials, articles and videos, and similar efforts.
- Manage the Alumni & Foundation social media accounts by developing timely, platform-specific content that increases visibility, engagement, and affinity through paid and organic promotions.
- Lead email marketing efforts, including schedule management, list segmentation, copy development, testing, and deployment.
- Support the creation of visual content including photography, videography, and basic graphic design.
Stewardship Development and Coordination
- Track stewardship timelines and ensure timely delivery of donor acknowledgments, impact reports, and other materials to keep donors informed of the health and impact of their funds.
- Produce donor impact articles and videos, highlighting donors and student scholarship recipients through interviews, photography, and videography to capture the human story behind every gift.
- Develop and maintain a comprehensive stewardship matrix outlining touchpoints for every donor level.
- Launch a training program for student stewardship ambassadors, and establish the compensation structure for student-led stewardship tasks (e.g., video thank-yous, tours).
Event Promotion and Support
- Partner with leads for alumni and donor events to develop promotional plans and supporting materials, such as social media posts, webpages, physical and digital invites, scripts, and PowerPoints.
- Lead pre- and post-event marketing efforts, including email follow-ups, digital promotion, and event recaps in coordination with the Communications Manager.
- Attend events as needed to assist with content gathering, such as photography and videography.
- Other duties as assigned.
Minimum Qualifications:
- Bachelor’s degree in marketing, communications, public relations, advertising, or a related field (or equivalent experience).
- 3+ years of professional experience in marketing, communications, stewardship, or a related field.
- Strong copywriting skills, including attention to detail and grammar.
- Experience with social media management and email marketing tools.
- Ability to work collaboratively across departments and manage multiple deadlines.
Preferred Qualifications:
- Knowledge of and passion for the mission of Bemidji State University.
- Experience in higher education, nonprofit, or alumni/donor communications, marketing, and stewardship.
- Photography and video editing skills.
- Proficiency in Adobe Creative Suite (especially Photoshop, Lightroom, Illustrator, and Premiere Pro).
- Familiarity with CRM systems (e.g., Raiser’s Edge or similar platforms).
Work Environment and Expectations:
- Full-time (40 hours/week), exempt position with some evening and weekend work required for events and deadlines.
- Hybrid work flexibility may be considered, with regular on-campus presence required.
- Occasional travel may be required for alumni/donor engagement or event coverage.
Application Process:
Apply through Indeed or send resume, cover letter, and names and phone numbers for three professional references to:
Micah Friez, Communications Manager
[email protected]
Or by mail:
Attn: Micah Friez
Bemidji State University Alumni & Foundation
1500 Birchmont Dr. NE, #17, Bemidji, MN 56601
Deadline for applications June 9; initial application review will begin June 2. Applications will be reviewed on a rolling basis until the position is filled.
Equal Opportunity Employer
The BSU Alumni Foundation is an equal opportunity employer and is committed to creating an inclusive environment for all employees.
Pay: $46,000.00 - $53,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
Work Location: In person
