The Opportunity
The Fitz Aesthetic Club is one of Chicago’s fastest-growing aesthetic wellness practices—a two-location business with a loyal membership base and purpose-driven brand widely regarded as one of the best medspas in the Midwest. As the business enters its next chapter, we’re building an in-house marketing function to power a more connected, data-informed growth engine across the patient lifecycle.
We’re looking for a Marketing Manager to be the hands-on owner of this function. This is the person who develops and brings our content to life across all channels, with an emphasis on social—and who leads marketing operations across both locations. You’ll own the marketing calendar, produce and publish the work, lead community management, coordinate our specialist partners, and make sure every patient-facing touchpoint, online and in-clinic, reflects The Fitz brand.
This is a builder’s role in a founder-led business. You’ll work closely with our co-founders and a fractional CMO (who set strategy), with real ownership of execution from day one and a clear path to grow as the marketing function—and the business—scales.
What You’ll Own
Brand Creative & Content Production
Bring The Fitz’s creative and content engine in-house—producing and stewarding the work that makes the brand unmistakable across every channel.
- Steward The Fitz brand and visual identity day-to-day, maintaining the style guide (typography, color, imagery, templates) and acting as the quality gate so every published asset is on brand.
- Design and produce marketing content and collateral for use across all channels—social, email, website, podcast, in-clinic materials, promotional assets, event branding, print and co-branded partnership materials.
- Plan, art direct, and capture brand photography and video (provider and treatment content, team photo shoots, headshots), coordinating outside photographers or videographers when a shoot calls for it.
- Build and maintain an organized, growing visual asset library structured for multi-channel reuse.
- Develop integrated content campaigns across formats and repurpose core content into derivative assets for social, email, and web.
- Shape content themes and storytelling direction in the brand’s voice, aligning to campaigns, the promotional calendar, and business priorities.
Organic Social Media
Own the presence of The Fitz on organic social—the channel where brand storytelling, community, and content come together, and a core growth driver for the business.
- Own and execute the organic social calendar for Instagram (primary), with a phased approach to adding TikTok and YouTube Shorts.
- Create, curate, and publish content in partnership with clinicians—treatment showcases, provider spotlights, before/afters, lifestyle, and brand storytelling—consistent with the “Your Skin Confidante” voice.
- Provide guidance, direction and relevant social assets to providers and clinicians to create a generative ecosystem of social content and increase earned reach.
- Manage community engagement, comments, and DMs within defined response protocols, protecting the brand’s trust-forward, anti-hard-sell tone.
- Report on organic social performance monthly—reach, engagement, growth, and top content—and turn the insights into content and creative decisions.
On-Site & Generalist Marketing + Communications
Bring the brand experience to life inside the clinics. Connect what we say in our marketing to what patients experience at the front desk, in the treatment room, and at events—across both Old Town and North Shore locations–in partnership with our Director of Operations and patient concierge team.
- Own in-clinic marketing communications and collateral—signage, menus, promotional materials, member communications, and waiting-room and treatment-room touchpoints—so they’re current, on brand, and consistent across locations.
- Plan and execute on-site events, open houses, partner activations, and seasonal moments end to end, from promotion through day-of support and follow-up.
- Draft and coordinate patient-facing communications across email, SMS, and in-clinic channels—promotions, event invites, membership messaging, and announcements—in partnership with the CRM/lifecycle partner.
- Partner with front-desk and clinical teams to keep the in-clinic patient experience and communications aligned with the brand promise, and help staff understand and embody the brand in everyday interactions.
- Support local and partnership marketing across both neighborhoods, adapting for each location’s audience while keeping one consistent brand.
- Handle day-to-day brand requests and general marketing needs as they surface—the connective tissue that keeps a fast-moving, multi-location practice running.
Marketing Operations & Campaign Execution
Run the systems and rhythms that keep a multi-channel, multi-location marketing function moving.
- Own and maintain the marketing and content calendar as a single source of truth, keeping both locations, all channels, and all partners aligned.
- Coordinate campaign execution across organic social, email/SMS, web, events, and in-clinic—ensuring work ships on time, on brief, and at a consistently high standard.
- Manage briefs, timelines, and asset handoffs so the right creative reaches the right channel in the right format.
- Spot friction and build simple, repeatable processes that increase speed and consistency.
Partner Coordination
Act as the day-to-day connection point across our specialist partners, keeping everyone working from the same calendar, messaging, and priorities.
- Coordinate with paid media, SEO, CRM/lifecycle, analytics, and web partners—briefing them, fielding their requests, and delivering the assets and inputs they need on time.
- Keep partners aligned to the shared marketing & content calendar and campaign priorities, escalating to the founders and fractional CMO when decisions or trade-offs are needed.
- Bring on-the-ground creative and audience insight into planning conversations—you’re close to the content and the community, and that perspective shapes the work.
Reporting & Performance
Connect marketing effort to outcomes and keep leadership clearly informed.
- Maintain the regular reporting rhythm—weekly status, monthly performance, and inputs to quarterly reviews.
- Track organic social, content, email/SMS, and campaign performance, and surface clear, actionable takeaways.
- Partner with the analytics/attribution partner to keep dashboards current and reporting reliable.
Who You Are
The Energy You Bring
- Hands-on and high-ownership. You’re happiest making the work—designing the asset, writing the post, running the event—and you take pride in getting the details right.
- A builder, comfortable with ambiguity. You can move things forward without a complete playbook, in a founder-led business where systems are still being built.
- Equal parts creative and organized. You have a real eye for elevated, editorial creative—and you keep a calendar, a budget line, and five partners on track without dropping a thread.
- A natural communicator and connector. You build trust quickly with founders, clinical staff, front-desk teams, and outside partners, and you keep everyone moving in the same direction.
- Brand-obsessed. You instinctively protect voice and visual consistency, and you sweat the touchpoints other people overlook.
- Positive, proactive, and calm under pace. You bring energy and steadiness when things move fast.
Experience & Skills
- 4–8 years of marketing experience spanning content, social, and brand, with hands-on production responsibility. Experience in beauty, wellness, aesthetic medicine, healthcare, hospitality, or premium DTC/lifestyle brands strongly preferred.
- Proven organic social management—you’ve owned a brand’s social presence end-to-end, from calendar and content creation to posting, community management and reporting.
- Strong creative production skills: design (e.g., Adobe Creative Suite and/or Canva), content capture and basic photo/video editing, and a portfolio of elevated, on-brand work.
- Sharp writer with a versatile voice—able to move between social captions, email, in-clinic copy, and event communications while staying on brand.
- Highly organized and operationally disciplined: you keep calendars, briefs, and multi-partner workflows running smoothly.
- Comfortable coordinating agency and specialist partners—briefing clearly and holding timelines without needing to be the deep expert in every channel.
- Familiar with the modern marketing stack: social scheduling and analytics tools, email/SMS platforms, and basic performance reporting. Experience with Shopify or a CRM/lifecycle platform is a plus.
- Comfortable working on-site across two locations and present in the clinics where the brand comes to life.
- Bachelor’s degree in Marketing, Communications, Design, Business, or a related field preferred.
Availability & Location
This is a full-time, exempt position based in Chicago, working on-site across both Fitz locations—Old Town and North Shore/Kenilworth—with regular travel between the two locations. Expect occasional content capture and event support outside standard business hours.
Why The Fitz
- Work with a leadership team that values brand, believes in marketing, and is investing in the infrastructure to do it right.
- Comprehensive benefits: health, dental, vision, 401k with match, PTO, and paid sick leave.
- Professional development support, including training stipends and access to industry events.
- Complimentary and discounted treatments, plus employee retail discount.
About The Fitz Aesthetic Club
The Fitz is redefining the aesthetic wellness experience. Founded in 2020, we’ve built a practice grounded in clinical excellence, deeply personalized care, and a genuine belief that beauty is personal—accessible to every skin tone and every person. Our Old Town location is one of the highest-performing single-location medspas in the country, and our North Shore location, opened in 2025, represents the next phase of our growth. We blend medicine, artistry, and hospitality to create experiences that help people feel like their best selves.
Pay: $70,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Application Question(s):
- Were you referred by anyone?
- Do you currently hold any certifications or licenses useful for this role? If yes, please list them.
Work Location: In person
